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All Journal Jurnal Administrasi Bisnis The Indonesian Journal of Business Administration MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Pariwisata Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review SEIKO : Journal of Management & Business Journal of Secretary and Business Administration Journal of Civic Education Business Innovation and Entrepreneurship Journal Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Charity : Jurnal Pengabdian Masyarakat Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Abdimas Sang Buana Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Indonesian Community Journal Procedia of Social Sciences and Humanities Asian Journal of Community Services (AJCS) ASEAN Marketing Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management AMMA : Jurnal Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS) Jurnal Ilmiah Pariwisata

Fauzan Aziz

Universitas Telkom

Author-ID : 237731

Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Veterinary Other

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Proposed Business Strategy and Developing Viral Marketing Strategy for Interior Design Business Strat-Up (Case Study: Artspacie) Aziz, Fauzan; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract.Development of the property sector in major cities other than contributes to the national GDP also open a potential market opportunities for interior design business people. Construction of houses, apartments, offices, shops, and other buildings making the ever-increasing needs of interior and product design interior design began in demand by consumers. It is not surprising that the current demand for consulting services and interior design creation is increasingly high day by day. The existence of interior design services, allows consumers to organize the room and realize their want to design the room itself.In the interior design business, number of rivals, especially from businesses that are not academically trained and dare ruining the standards set by Himpunan Desain Interior Indonesia (HDII). On the other hand, has not been conscious people to function and usability design itself so make limited market share, relative only reach the upper middle class. Marketing methods are often used in marketing design services is word of mouth. ARTSPACIE face reality if still using word of mouth or just wait for the consumer, this start-up businesses will be going nowhere and will not develop. Today, the influence of developments in technology and social media influence in selecting the reference community. This study aims to find a business strategy in the face of the digital age and collaborate on word of mouth with social media and digital marketing to develop the interior design business of ARTSPACIE.This study uses a RACE Model methods to plan, construct, and measure the effectiveness of social media used by ARTSPACIE. Viral marketing strategy use social media to increase brand awareness of a product or company in order to achieve the set targets of ARTSPACIE. Social media such as Facebook, Twitter, and Instagram is now used by ARTSPACIE to marketing the products or services. Social media should be integrated with the website ARTSPACIE to build the trust of the audiences. ARTSPACIE will use HootSuite as a tool to manage social media planning.ARTSPACIE added value in use social media as a viral marketing media, #tanyadesainer is a form of added value by providing consultation to the public for free. This strategy aims to education and promotion of ARTSPACIE. With the tagline "We Build your Ideas" is expected to emerge from the creative community and a source of inspiration ARTSPACIE in developing interior design. ARTSPACIE also expect interaction that exists in social media to realize the idea of the audience and prospective clients ARTSPACIE.ARTSPACIE takes three years to implementation of the strategic, build social media into media of viral marketing and integrating social media with ARTSPACIE websites. To increase the trust of clients, ARTSPACIE will establish offices in the second year and will recruit employees in the second year after the office standing. Whatever shape tool use, social media should be properly maintained because social media is only a tool to maximize ARTSPACIE in achieving goals and taking the opportunity of the possible market potential.Keyword: interior design, word of mouth, viral marketing, RACE Model

Analisis Halal Supply Chain pada Usaha Mikro Kecil Menengah (UMKM) Makanan di Kota Bandung Fauzan Aziz; Retno Setyorini; Yulia Nur Hasanah
Jurnal Ilmiah Ekonomi Islam Vol 7, No 1 (2021): JIEI : Vol. 7, No. 1, 2021
Publisher : ITB AAS INDONESIA Surakarta

The halal supply chain is a concept where halal is not only seen as raw materials and production processes but also involves in the supply chain process. Indonesia, as the country with the largest Muslim population in the world, only has 20% of products that are halal certified, especially food Small Medium Enterprise (SMEs) in Bandung who most of which do not have halal certification. Therefore, this study aims to conduct a Halal Supply Chain Analysis of Small Medium Enterprise (SME) in Bandung. This research uses quantitative research methods with an associative descriptive approach. The sampling technique used simple random sampling with a total sample size of 94 food SMEs in Bandung. The data analysis technique used the Structural Equation Model-Partial Least Square (SEM-PLS) method. Based on the research results, the success factor of Halal Supply Chain has a positive and significant effect on the Implementation of Halal Supply Chain in Food SMEs in Bandung, with a contribution of 63.8%, and the remaining 36.2% is explained by other factors not examined. This shows that the implementation of the Halal Supply Chain will be successful if SMEs pay attention to each success factor of the Halal Supply Chain.

Analisis Sentimen Destinasi Wisata Geopark Ciletuh Fauzan Aziz; Abdurrahman Rahim Thaha; Nizar Abdan Ma"ruf
Jurnal Ilmiah Pariwisata Vol 27 No 1 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i1.1469

West Java has a road map for 2017-2020 related to developing world-class tourist destination areas. Bandung, Cirebon, and Ciletuh and their surroundings are included in the three priority areas of tourist destinations in West Java. Ciletuh and its surrounding tourist destinations have the lowest search popularity compared to Bandung and Cirebon areas. This study aimed to determine the level of satisfaction of tourists visiting the Ciletuh area and its surroundings. This study uses sentiment analysis using the orange application with the Vader method for sentiment classification and Ekman for emotion classification. The data is taken from Google Maps and Google Reviews in English in Ciletuh and surrounding tourist destinations using web scraping techniques. The sentiment analysis results show that tourists visiting Ciletuh and its surrounding tourist destinations have a high level of satisfaction. Positive sentiment on reviews reached 77.56%, neutral sentiment 17.15%, and negative sentiment 5.29%. The emotion classification analysis was dominated by joy at 61.5%, followed by surprise, fear, sadness, anger, and disgust. Many negative sentiments and emotions are related to difficult road access to tourist attractions. This research is expected to be input for stakeholders regarding positive and negative reviews on Ciletuh tourist destinations and their surroundings. Keywords: Sentiment Analysis, Ciletuh, Review, Tourist

Analysis of Content Marketing and Online Advertising on Brand Awareness for Halal Skincare Products Brands Yulia Nur Hasanah; Fauzan Aziz
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i1.007

Objectives: Nowadays all companies utilize the development of information and communication technology to increase interaction with consumers because consumers can obtain information quickly through digital media. Therefore, all companies are competing to create marketing content and utilize all digital media to create online advertisements to help their brand can be recognized by consumers. So, this research aims to analyze the impact of content marketing and online advertising on brand awareness for halal skincare product brands in Indonesia.Methodology: This research uses descriptive causality research and three variables, namely content marketing, and online advertising, and brand awareness. The data in the research was collected using questionnaires with 385 respondents and processed using Partial Least Square (PLS). The hypothesis testing using the F-test and coefficient of determination.Finding: It found a positive impact of content marketing and online advertising on brand awareness, both partially and simultaneously. Furthermore, content marketing and online advertising have an impact of 91.20% on brand awareness.Conclusion: According to the findings content marketing and online advertising can increase brand awareness both particularly and simultaneously.

GERAKAN REBRANDING DIGITAL DAN PEMBANGUNAN APLIKASI KELOLA REDESAIN KEMASAN UMKM Anak Agung Gde Agung; Robbi Hendriyanto; Agus Maolana Hidayat; Pramitha Aulia; Fauzan Aziz; Arlin Ferlina Moch. Trenggana; Nadya Novandriani Karina Moeliono; Candra Wijayangka; Arry Widodo
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v5i1.3917

Di masa pandemi, trend penjualan secara online mengalami peningkatan yang sangat pesat, diantaranya disebabkan oleh pembatasan sosial, sehingga konsumen lebih memilih metode interaksi yang tidak mengharuskan kontak fisik. Paguyuban Pengusaha Kecil dan Menengah (PPKM) Kab.Bandung merupakan paguyuban yang menaungi UMKM di wilayah kabupaten Bandung. Dalam masa pandemi, UMKM binaan kalah bersaing dalam penjualan online yang sudah ada, karena desain produk dan branding yang kurang menarik, atau ‘kekinian’. Beberapa masalah yang berhasil diidentifikasi oleh PPKM adalah kemasan produk para anggota UMKM yang dikemas dengan biasa saja tidak memberikan ciri khas produknya sehingga kurang menarik dimata konsumen, logo dan merk produk UMKM yang minimalis dan alakadarnya juga dinilai merupakan permasalahan dalam penjualan produk.Untuk itu kegiatan pengabdian kepada masyarakat kali ini bekerjasama dengan PPKM untuk membantu permasalahan dengan melakukan rebranding produk secara digital dan pembangunan aplikasi kelola redesain kemasan produk UMKM binaan PPKM.

Penambangan Teks Pada Tujuan Wisata di Bandung Raya (Studi Kasus: Tangkuban Perahu dan Kawah Putih) Abdurrahman Rahim Thaha; Fauzan Aziz
Jurnal Sekretaris dan Administrasi Bisnis Vol 4 No 2 (2020): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v4i2.172

Indonesia has a variety of tourism destinations that attract domestic and foreign tourists. The level of foreign tourist arrivals in 2019 has reached 16 million tourists from various countries. The tourism sector occupies the fourth position as the largest foreign exchange earner for the country, amounting to the US $ 20 billion. West Java is one of the provinces in Indonesia which has a variety of tourism potentials that attract domestic and foreign tourists. One of the three main tourist destinations in West Java is Bandung Raya with nature theme destinations namely Tangkuban Perahu and Kawah Putih. One factor that drives the tourism industry to develop is tourist comfort. Tourist comfort can be seen from tourist reviews on various travel sites. The development of information communication technology makes a variety of information and data reviews of a tourist spot can be accessed quickly. Review in traveling site can be used as a reference for tourists’ tourism destinations and provide feedback for relevant stakeholders. One of the biggest travel review sites in the world is Trip Advisor. The purpose of this study is to analyze the reviews on two nature-themed tourism objects namely Tangkuban Perahu and Kawah Putih to obtain valuable information. This method is done by using text mining on all English-language reviews on the Trip Advisor site on tourism object. The steps are to collect data, preprocessing data, matrix term documents. Output consist of term frequency, word cloud and sentiment analysis with emotional classification. Research findings illustrate that text mining can be applied to travel reviews for tourism destinations in Indonesia. Obtained analysis related to tourist destination ratings above the average that can still be improved, the frequency of tourist terms filled with positive words even though expensive word appear, Ekman's emotional sentiment classification is dominated by emotional joy which means tourists feel comfortable in enjoying the tourism object, and emotional sentiment term frequency of sadness and anger can be stakeholder input for tourism destinations. Keywords: tourism destination, text mining, review, Bandung, sentiment analysis

Pengaruh Perceived Value Terhadap Kepuasan Konsumen Carne Smoked BBQ Bandung Alsian Sisvanka; Fauzan Aziz
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1954

Abstrak Industri bisnis food and beverages menjadi pilihan yang paling banyak diminati oleh sebagian besar orang untuk mendirikan usaha dan memberikan keuntungan. Carne Smoked BBQ merupakan salah satu bisnis yang bergerak di industri food and beverages dengan ciri khas Smoked Beef Brisket. Penelitian ini memiliki tujuan untuk mengetahui Perceived Value, Kepuasan Konsumen dan pengaruh Perceived Value terhadap Kepuasan Konsumen pada Carne Smoked BBQ Bandung. Penelitian ini memiliki jumlah responden sebanyak 385 didapatkan dari pengisian kuesioner. Pada penelitian ini menggunakan pendekatan kuantitatif dan analisis deskriptif. Teknik sampling yang digunakan pada penelitian ini adalah probability sampling dan simple random sampling. Dalam proses pengolahan data untuk mempermudah penelitian menggunakan software SMARTPLS 3.0. Hasil analisis dekriptif pada penelitian ini mendapatkan nilai rata – rata variabel Perceived Value sebesar 73,5%, sedangkan variabel Kepuasan Konsumen sebesar 71,8%. Kedua variabel dalam penelitian ini mendapatkan predikat baik. Berdasarkan uji hipotesis pada penelitian ini Perceived Value memberikan pengaruh positif dan signifikan terhadap Kepuasan Konsumen. Kata Kunci: Perceived Value; Kepuasan Konsumen. Abstract Food and Beverages business industries is become the most preferred choice by most people to set up a business and make a profit. Carne Smoked BBQ is one of the businesses engaged in food and beverages with characteritics of smoked beef Brisket. This study aims to determine the Perceived Value, Customer Satisfaction and the effect of Perceived Value on Customer Satisfaction on Carne Smoked BBQ. This study has a total of 385 respondents obtained from filling out the questionnaire. In this study using a quantitive approach and descriptive analysis, the sampling technique in this study is probability sampling and simple random sampling. In the data processing process to facilitate research using SMARTPLS 3.0 software. The results of the descriptive analysis in this study get the average value of the Perceived Value variable of 73,5 % while the Customer Satisfaction variable is 71,8%. Both variables in this study received good predicates. Based on the hypothesis test in this study, Perceived Value has a positive effect and significant on Customer Satisfaction. Keywords: Perceived Value; Customer Satisfaction

KOMUNIKASI PEMBANGUNAN DALAM PEMBERDAYAAN MASYARAKAT MENUJU DESA UNGGUL DAN MANDIRI Deni Nurdyana Hadimin; Tatang Sudrajat; Hersusetiyati Hersusetiyati; Witri Cahyati; Fauzan Aziz; Pupi Indriarti Zaelani; Muhammad Dadi Priadi; Yuyun Yuniarsih; Sandra Irawaty; Reza Saeful Rachman; Hayun Setiawan; Adi Permana Sidik; Abdurrahman Rahim Thaha; Nunung Sanusi; Barick Ahmad Setiawan; Widyapuri Prasastiningtyas; Roni Tabroni; Yadiman Yadiman
Jurnal Abdimas Sang Buana Vol 1, No 2 (2020): Jurnal Abdimas Sang Buana - November
Publisher : LPPM Universitas Sangga Buana

Dalam rangka mewujudkan desa unggul dan mandiri pemerintahan desa perlu mempersiapkan sumber daya manusia yang unggul dari mulai pimpinan pemerintah desa, aparat desa dan seluruh masyarakat desa. Untuk mewujudkan hal tersebut diantaranya dapat dilakukan melalui proses komunikasi pembangunan. Komunikasi pembangunan merupakan proses penyampaian materi dalam rangka meningkatkan sesuatu agar menjadi lebih baik. Secara luas pengertian komunikasi pembangunan adalah sebagai aktivitas pertukaran pesan secara timbal balik diantara semua pihak yang terlibat dalam usaha pembangunan, terutama masyarakat dan pemerintah, sejak dari proses perencanaan, pelaksanaan dan penilaian terhadap pembangunan. Kegiatan yang dilakukan oleh Fakultas Ilmu Komunikasi dan Administrasi Bisnis (FIKA) dalam rangka pemberdayaan masyarakat menuju desa unggul dan mandiri diantaranya dengan pemberian materi yang di berikan oleh para dosen FIKA selaku narasumber dalam kegiatan tersebut. Kegiatan yang dilakukan merupakan bagian dari tridharma perguruan tinggi yaitu pengabdian kepada masyarakat atau PKM.

THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG Hasanah, Yulia Nur; Aziz, Fauzan
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research Article Research Aims: This research was conducted to examine the influence of green marketing and brand image to the repeat purchase of consumer of coffee shop in Bandung. Design/Methodology/Approach: Data were collected through online survey that targeted the consumer of coffee shop in Bandung area. A method of successive interval (MSI) and Partial Least Square (PLS) was used as a method to analyse this data Research Findings: The results shows that green marketing and brand image have a significant effect on repeat purchases simultaneously and separately. Based on these results, consumers of coffee shops in Bandung were able to explain that 65.6% of repeated purchases were influenced by green marketing and brand image while the remaining 34.4% was influenced by other factors. Theoretical Contribution/Originality: By understanding that the green marketing and brand image can influencing the repeat purchase of consumer of coffee shop in Bandung, one can compare future studies especially in the field of marketing management materials. Practitioner/Policy Implication: The results of this research can be used to help practitioner to develop and improve marketing strategies more effectively and efficiently, especially for coffee shop that target people in the city of Bandung as their consumers. Research Limitation/Implication: geography, number of sample, simple method

Pengaruh Media Sosial Marketing Tiktok Terhadap Minat Beli Online di Shopee Frida Eka Setianingsih; Fauzan Aziz
Jurnal Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i2.42602

This study aims to determine how social media marketing has an impact on Tiktok users' interest in online purchasing at Shopee. The approach involves descriptive and causal quantitative research with SMART PLS 3.0 analysis. Users of the TikTok and Shopee apps made up the study's population. method Sampling is a non-probability sampling with as many as 400 responses from purposive sampling kinds. The outcomes show that TikTok social media marketing has a good and significant impact on shopee users' interest in online purchasing.Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap minat pengguna Tiktok melakukan pembelian online di Shopee. Pendekatan yang digunakan adalah penelitian kuantitatif jenis deskriptif dan kausal dengan analisis SMART PLS 3.0. Pengguna aplikasi TikTok dan Shopee merupakan populasi penelitian. Metode Pengambilan sampel adalah non-probability sampling dengan sebanyak 400 tanggapan dari jenis purposive sampling. Hasil penelitian menunjukkan bahwa social media marketing TikTok berpengaruh baik dan signifikan terhadap minat beli online pengguna shopee

Co-Authors Aap Apipudin Abdurrahman Rahim Thaha Ade Irma Susanty Adhitya Bagus Kurniawan Adi Permana Sidik Agus Maolana Hidayat Alim, Abdullah Alsian Sisvanka Anak Agung Gde Agung Annisa Auliya Rohmah Annisa, Marizka Nur Aqmarina, Suci Arief, Mochammad Muminto Arlin Ferlina Moch. Trenggana Arry Widodo Astadi Pangarso Aulia, Nabila Putri Barick Ahmad Setiawan Basit, Alshinta Sabian Dwiearliza Budi Rustandi Kartawinata Candra Wijayangka Dahlan, Iman Wahyudi Deandrie Ramadhanti Deni Nurdyana Hadimin Dewi K. Soedarsono Dhea Marcella Dwi Larso Elida Adriana Sinaga Fauzi, Muawiyah Fitriyani, Endah Frida Eka Setianingsih Galendra, Ahmad Noval Gita Indah Hapsari Hafizi, M Zainul Halim, Hendra Hayun Setiawan Heni Marliany Henri Setiawan Hersusetiyati Hersusetiyati Heru Nugroho Imanita, Naila Dwi Imanuddin Hasbi Irpan Ali Rahman Kadriadi, Kadriadi Kristina Sisilia Kusumah, Raden Sahda Nuraini Lazuardi, Ferdi Mardita, Qorina Meiladofa, Hanisa Sherly Yanan Muhammad Dadi Priadi Nabila, Fadia Nabillah A, Nazwa Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Nayado, M Royan Nia Fitria Nurhalisa Nizar Abdan Ma"ruf Nurlela Nurlela Nuslih Jamiat Osmon, Abel De Pambudi, Rheza Putra Poppy Febriana Prahasiwi, Ramadya Vega Pramitha Aulia Pupi Indriarti Zaelani Putra, I Gede Juliana Eka Putra, Michael Pratama Rabbani, Pandu Syauqi Rachman, Reza Saeful Rafif, Azman Ramadhan, Adib Irfan Ramadhani, Evi Ramadhani, Siti Aulia Rennyta Yusiana Retno Setyorini Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Tabroni Safitri Safitri Safitri, Giska Sandra Irawaty Sanusi, Nunung Saputra, Rizki Wahyu Saragih, Romat Subakty, Edhy Susiatmojo, Amin Suwandi, Andreas Tatang Sudrajat Vannesa, Bernadetha Wardani Muhamad Widyapuri Prasastiningtyas Witri Cahyati Yadiman Yadiman Yonada Salwa Shabihah Yulia Nur Hasanah Yuniar, Nia Dwi Yuyun Yuniarsih

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