<![CDATA[This study was conducted at MSMEs in Medan Helvetia District, with the aim of analyzing business location, business capital and product prices on business income. The population were UMKM in Medan Helvetia District as many as 115 UMKM, sampling with saturated samples so that the number of samples were 115 samples. The data source used primary data and data collection techniques using questionnaires. Data analysis techniques use multiple linear regression, classical assumption tests and hypothesis tests. Based on the results of the study, it showed that business location, business capital and product prices partially and simultaneously have a positive and significant effect on business income in MSMEs in Medan Helvetia District. There was a strong correlation between business location, business capital and product prices with business income in MSMEs in Medan Helvetia District. Business income in UMKM Medan Helvetia District can be explained by business location, business capital and product price by 45.2% and the remaining 54.8% is explained by other variables that were not studied such as promotion, consumer loyalty, consumer satisfaction and so on.]]>
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