Jurnal Ilmiah Kajian Ilmu Humaniora
Vol 1 No 2 (2022): Language and Representation

BANGTAN SEONYEONDAN (BTS) MUSIC VIDEO “IDOL” AS A REPRESENTATION OF KOREAN POP CULTURE

Hani Gustiya Ningsih (Fakultas Sastra dan Filsafat, Universitas Panca Marga)
Indra Tjahyadi (Fakultas Sastra dan Filsafat, Universitas Panca Marga)



Article Info

Publish Date
15 Dec 2022

Abstract

This research aims to find out about Korean traditional culture that is becoming popular culture in Korea today in BTS "Idol" video music. This research is qualitative - descriptive by using Stuart Hall's representation theory with cultural studies approach. The method of data collection used is literary research. The results of this study are; (1) Horangi (tiger), considered a holy creature that brings good luck and as a symbol of courage and strength, (2) Hanbook, modified traditional Korean clothes to become modern, (3) Paljak-jiboong, Korean traditional pavilion still in use for house roof design, (4) 'eolssu', Pansori and ggwaeng-gwari, traditional arts and musical instruments that are combined with the flow of modern music in the current Kpop song, (5) the habit of Yangban, a mild cough that indicates its existence still applied until now.

Copyrights © 2022






Journal Info

Abbrev

literasi

Publisher

Subject

Arts Humanities

Description

LITERASI: Jurnal Ilmiah Kajian Ilmu Humaniora publishes academic articles within the scope of language studies, literary criticism, philology, philosophy, and culture studies. The articles cover the form of a result on specific analysis; academic reports; closed reading; and the application of ...