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All Journal Jurnal Ilmiah Kajian Ilmu Humaniora
Hani Gustiya Ningsih
Fakultas Sastra dan Filsafat, Universitas Panca Marga
Arts Humanities

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BANGTAN SEONYEONDAN (BTS) MUSIC VIDEO “IDOL” AS A REPRESENTATION OF KOREAN POP CULTURE Hani Gustiya Ningsih; Indra Tjahyadi
JURNAL LITERASI Vol 1 No 2 (2022): Language and Representation
Publisher : Program Studi Bahasa Inggris, Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/literasi.v1i2.1306

Abstract

This research aims to find out about Korean traditional culture that is becoming popular culture in Korea today in BTS "Idol" video music. This research is qualitative - descriptive by using Stuart Hall's representation theory with cultural studies approach. The method of data collection used is literary research. The results of this study are; (1) Horangi (tiger), considered a holy creature that brings good luck and as a symbol of courage and strength, (2) Hanbook, modified traditional Korean clothes to become modern, (3) Paljak-jiboong, Korean traditional pavilion still in use for house roof design, (4) 'eolssu', Pansori and ggwaeng-gwari, traditional arts and musical instruments that are combined with the flow of modern music in the current Kpop song, (5) the habit of Yangban, a mild cough that indicates its existence still applied until now.
Co-Authors Indra Tjahyadi