<![CDATA[The purpose of the study is to review singer determine the effect trademark association (x1) and product characteristics (x2) against brand loyalty (y) on light beverage products cocacola ( consumer perception study pekanbaru ) . Singer research method is quantitative hearts with using spss 21 , where samples which are used namely consumer the product consumes cocacola with counted 100 orangutan respondents sampling technique is accidental sampling using the formula slovin . Research results show that the test results operating simultaneous tin from the findings of f count is 108.065 while f tables 3.090 . It singer means f count> f table and significant value 0,000 < alpha of 0.05 . Means the association brands and products operating characteristics simultaneously influence significantly operate against brand loyalty on products soft drinks cocacola .Keywords : Associate Brands , Product Characteristics , Brand Loyalty]]>
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