<![CDATA[AbstractThe era of digitalization has changed the library service system from a conventional library to a modern one. Library services turned into digital services using internet technology that makes it easier for users. E-library services is a solution to the problems faced the Library of Universitas Muhammadiyah Pontianak to fullfil the information needs of users amid the limited mobility of users in finding information. The purpose of this study is to find out the implementation of e-library service promotion strategy conducted by the library of Universitas Muhammadiyah Pontianak during the Covid-19 pandemic and the obstacles faced. This research uses descriptive methods using qualitative approach. Data collection is done by observation, interview and documentation. The informants in this study amounted to four people. The results showed that the library of Universitas Muhammadiyah Pontianak in promoting elibrary services using social media instagram, facebook, twitter, banners, posters, information broadcast through programs and the library's official website, as well as obstacles faced by the library are network constraints and obstacles in facing the generation gap.Keywords: : e-library, university muhammadiyah, library promotion]]>
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