Communications in Humanities and Social Sciences
Vol. 4 No. 2 (2024): CHSS

Assessment of mobile payment service based on user review in Indonesia

Dewi, Intan Novita (Unknown)
Nurcahyo, Rahmat (Unknown)
Farizal (Unknown)



Article Info

Publish Date
31 Dec 2024

Abstract

This study evaluates user satisfaction with mobile payment services, focusing on sentiment of user reviews from Twitter. Four key dimensions—reliability, economic benefits, assurance, and responsiveness—were analyzed for two applications, DANA and LinkAja. This study used Support Vector Machine algorithm with an accuracy measurement using the Confusion Matrix reaching 83.83% for DANA and 82,58% for LinkAja. The ROC curve showed the best AUC result of 0.909 for DANA and 0.900 for LinkAja (Excellent Classification). Sentiment analysis revealed that both applications faced predominantly negative sentiment, except for the economic benefit dimension of LinkAja, which showed a higher proportion of positive sentiment. Major issues identified include slow problem resolution, unresponsive customer service, and occasional application errors. These challenges highlight user dissatisfaction and the need for improved customer service and system reliability. The findings underscore the importance of addressing user complaints promptly to enhance satisfaction and foster loyalty.

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Journal Info

Abbrev

journal

Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Published biannually, Communication in Humanity and Social Sciences (CHSS) is an international open access forum for the communication of comprehensive articles on vast area of social sciences encompassing economic & business, communications, language & literature, sociology, politics, psychology, ...