Neraca Manajemen, Akuntansi, dan Ekonomi
Vol. 10 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi

THE INFLUENCE OF KNOWLEDGE AND RELIGIOSITY ON HALAL SKINCARE BRAND PURCHASE DECISION: GENERATION Z PERSPECTIVE

Nanda, Annisa Amalia Eka (Unknown)
Ridlwan, Ahmad Ajib (Unknown)
Yasin, Ach. (Unknown)
Nurafini, Fira (Unknown)

Article Info

Publish Date
08 Dec 2024

Abstract

The beauty industry is growing very rapidly in Indonesia in the market segment with a market volume of 3.16 USD in 2022 with Gen Z as the dominating market share that creates certain consumer behaviors that create purchasing decisions. This study aims to determine whether there is an influence of knowledge and religiosity on purchasing decisions mediated by attitude. The research method used in this study is a quantitative approach with primary data. The data collection technique used in this study is a data collection technique using questionnaires. The results of this study show knowledge and religiosity affected to purchasing decisions of halal avoskin beauty skincare products by Gen Z in Surabaya.

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Journal Info
Neraca Manajemen, Akuntansi, dan Ekonomi
Website

Abbrev

musytarineraca

Publisher

CV SWA Anugrah

Subject

Economics, Econometrics & Finance Environmental Science

Description

Musytari: Neraca Manajemen, Akuntasi, Ekonomi, adalah jurnal nasional peer-review yang diterbitkan oleh CV Anugrah Anggota IKAPI. Musytari: Neraca Manajemen, Akuntasi, Ekonomi membahas ekonomi dan bisnis dalam ruang lingkup berbagai disiplin ilmu ekonomi, manajemen, dan akuntansi. Tim editorial ...