<![CDATA[The objective of this research is to examine the influence of QRIS payment flexibility and the security of transactions on purchase choices in electronic commerce and supermarkets. This research adopts a quantitative approach using a survey method, involving 88 respondents consisting of 27 males and 61 females. The research instrument is a Likert scale questionnaire with 18 items. Data were examined through the application of multiple linear regression analysis. The findings of the analysis indicate that the R Square value is 0.603, indicating that 60.3% of the variation in purchasing decisions can be explained by QRIS payment flexibility and transaction security. The ANOVA F value of 64.421 with a significance value of <0.001 indicates that the regression model used is significant. These findings imply that QRIS payment flexibility and transaction security collectively exert a notable impact on purchasing decisions within e-commerce or supermarkets. This also underscores that QRIS payment flexibility and transaction security are crucial factors affecting consumer buying choices on e-commerce platforms or in supermarkets]]>
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