<![CDATA[The development of the digital economy provides new challenges for the retail sector, especially in stock management. Accurate stock management is a key factor in improving operational efficiency and minimizing the risk of overstock and understock. This research aims to optimize stock forecasting in retail businesses in Bali using the Weighted Moving Average (WMA) method. WMA gives greater weight to the most recent data in order to forecast future demand for goods. Sales data from 2017 to 2021 was collected and used as the basis for forecasting. The forecasting process was conducted for several products, including Dolphin and Dua Kelinci. The results show that WMA is able to provide accurate predictions, especially for products with stable demand patterns. For Dolphin products, the WMA forecast for January 2024 predicted a demand of 14.8 units, with a Mean Absolute Deviation (MAD) of 3.64. Dua Kelinci products, however, experienced more fluctuations in demand, with a forecasted January 2024 demand of 7.6 units and a MAD of 4.3. Despite some variations, WMA proved to be more accurate compared to simpler methods like Simple Moving Average (SMA). By using WMA, retailers can more efficiently manage stock, improve customer satisfaction, and reduce the risk of overstocking or understocking. This research confirms the importance of integrating advanced forecasting methods in supporting the competitiveness of the retail sector in the digital economy era.]]>
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