Jurnal Manajemen
Vol. 28 No. 3 (2024): October 2024

Priority Strategy Of Tourism Development Of Siau Tagulandang Biaro Island Regency

Jozef Raco (Management Department, Faculty of Economics, Universitas Katolik De La Salle, Manado)



Article Info

Publish Date
31 Oct 2024

Abstract

The recovery of the tourism industry requires the Siau Tagulandang Biaro Islands Regency to reevaluate its strategy by identifying critical development priorities. That is the aim of the study, which applies the Analytic Hierarchy Process (AHP) and fuzzy-AHP methods. The analysis would serve to identify the key factors and establish strategic recommendations. The results show that facilities are the highest criterion (thirty-four point seven per cent AHP; thirty-four point four per cent Fuzzy-AHP). The global weight calculation shows that Maintaining the ecosystem and cleanliness of beaches/lakes/hot springs are priority elements (eight point six per cent AHP; eight point five per cent Fuzzy-AHP). The sensitivity analysis shows that the results could be more robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro Regency must prioritise improving the cleanliness and health of tourist destinations. This research answers an essential problem for the Siau Islands Regency government, Tagulandang Biaro.

Copyrights © 2024






Journal Info

Abbrev

EJM

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen [p-ISSN 1410-3583 | e-ISSN 2549-8797] is a peer-reviewed journal published three times a year (February, June, and October) by Faculty of Economics, Universitas Tarumanagara. Jurnal Manajemen is intended to be the journal for publishing articles reporting the results of research on ...