Journal Economic Excellence Ibnu Sina
Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina

Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis

Abdur Rahman (Unknown)
Hendra Riofita (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.  

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Journal Info
Journal Economic Excellence Ibnu Sina
Website

Abbrev

Excellence

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...