JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Vol. 7 No. 02 (2024): JIMEK VOLUME 7 NO 2 2024

Pengaruh Persepsi Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian : Studi Pada Pelanggan Toko Eromoko Jaya Tanah Abang Di Jakarta Pusat

Ayu Vildayanti, Rina (Unknown)
Tri Alfindo, Prayoga (Unknown)

Article Info

Publish Date
03 Dec 2024

Abstract

In this study, consisted of 96 customers from Eromoko Jaya Store in Tanah Abang, Central Jakarta were involved and equipped with a questionnaire using the Likert Scale, after analyzing the respondents’ answers using SPSS version 25 software, The research findings indicate that the variables of price perception and product quality have a significant influence on purchase decisions, while Promotion does not have a significant influence on purchase decisions.

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Journal Info
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Website

Abbrev

jimek

Publisher

Universitas Kadiri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Mahasiswa Ekonomi (JIMEK) merupakan jurnal ilmiah yang berisi publikasi beberapa skripsi dan hasil penelitian mahasiswa Fakultas Ekonomi Universitas Kadiri yang berdasar dari teori Manajemen dan Ekonomi Pembangunan. JIMEK terbit setahun dua kali yaitu pada bulan Juli dan Desember. ...