Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Ayu Vildayanti, Rina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Harga, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian : Studi Pada Pelanggan Toko Eromoko Jaya Tanah Abang Di Jakarta Pusat Ayu Vildayanti, Rina; Tri Alfindo, Prayoga
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 02 (2024): JIMEK VOLUME 7 NO 2 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, consisted of 96 customers from Eromoko Jaya Store in Tanah Abang, Central Jakarta were involved and equipped with a questionnaire using the Likert Scale, after analyzing the respondents’ answers using SPSS version 25 software, The research findings indicate that the variables of price perception and product quality have a significant influence on purchase decisions, while Promotion does not have a significant influence on purchase decisions.
Co-Authors Tri Alfindo, Prayoga