Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Vol 5 No 2 (2024): Al-Idarah : Jurnal Manajemen dan Bisnis Islam

ANALYSIS OF BRAND IMAGE STRATEGIES ON INSTAGRAM IN REACHING THE MARKET: CASE STUDY ON SAMBAL CAK MAN

Himam, Nadiah Sabrina (Unknown)

Article Info

Publish Date
02 Aug 2024

Abstract

This research is aimed at analyzing the effectiveness of brand image strategies on the Instagram platform in reaching a wider market for Sambal Cak Man products. The method used in this research is descriptive qualitative. In this study, researchers carried out data collection steps using in-depth interviews, observation and documentation. The results of this research show that the brand image strategy on the Instagram platform is effective in expanding the Sambal Cak Man market as proven by the number of orders from outside the region to outside the province after using Instagram as a marketing medium.

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Journal Info
Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Website

Abbrev

idarah

Publisher

Universitas Ibrahimy

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal “Al-Idārah” diterbitkan oleh Program Studi Manajemen dan Bisnis Syariah (MBS), Fakultas Syariah dan Ekonomi Islam, Universitas Ibrahimy Situbondo dengan nomor p-ISSN: 2721-3641 dan e-ISSN: 2721-3633 dengan tujuan sebagai media untuk menyalurkan pemikiran tentang aspek-aspek manajemen dan ...