Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Ekonomi dan Pembangunan Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Himam, Nadiah Sabrina
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYSIS OF BRAND IMAGE STRATEGIES ON INSTAGRAM IN REACHING THE MARKET: CASE STUDY ON SAMBAL CAK MAN Himam, Nadiah Sabrina
Al-Idarah Vol 5 No 2 (2024): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2024.v5i2.1-11

Abstract

This research is aimed at analyzing the effectiveness of brand image strategies on the Instagram platform in reaching a wider market for Sambal Cak Man products. The method used in this research is descriptive qualitative. In this study, researchers carried out data collection steps using in-depth interviews, observation and documentation. The results of this research show that the brand image strategy on the Instagram platform is effective in expanding the Sambal Cak Man market as proven by the number of orders from outside the region to outside the province after using Instagram as a marketing medium.
ANALYSIS OF THE DEVELOPMENT OF COFFEE, TEA AND SPICES EXPORTS IN INDONESIA Wulandari, Meisyaroh Catur; Himam, Nadiah Sabrina
Jurnal Ilmu Ekonomi dan Pembangunan Vol 25, No 2 (2025): Jurnal Ilmu Ekonomi dan Pembangunan
Publisher : EP FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiep.v25i2.111838

Abstract

Exports of agricultural commodities during the pandemic did not experience a decline. This is because agriculture in Indonesia has experienced good growth compared to other export commodities. The higher the export performance will have a positive impact on a country. The study examines the competitiveness of Indonesia’s coffee, tea, and spices exports before and during the COVID-19 pandemic. Using secondary data from UN Comtrade and TradeMap, competitiveness is measured through the Revealed Comparative Advantage (RCA) index and the Export Product Dynamics (EPD) framework for 2019–2020. Results show that Indonesia maintains a comparative advantage in HS-09 commodities, with RCA values of 1.0000 in 2019 and 1.000653 in 2020. Despite stable comparative advantage, the EPD position falls into the “retreat” quadrant (X = –0.04998; Y = –0.70207), indicating declining market share relative to global competitors. These findings imply that Indonesia’s competitiveness remained resilient during the early pandemic periodbut exhibits weakening long-term development potential.
Co-Authors Wulandari, Meisyaroh Catur