Greenation International Journal of Engineering Science
Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023

The Role of Product Quality and Consumer Satisfaction in Increasing Consumer Loyalty (Marketing Management Literature Review)

Aprelyani, Siska (Unknown)

Article Info

Publish Date
05 Sep 2023

Abstract

Literature Review The Role of Product Qualityand Consumer Satisfaction in Increasing Consumer Loyalty is a scientific article with the aim of analyzing whether product quality and consumer satisfaction play a role in consumer loyalty. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article are: 1) Product Quality plays a role in Consumer Loyalty; 2) Consumer Satisfaction plays a role in Consumer Loyalty; Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including brand image, promotion, price.

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Journal Info
Greenation International Journal of Engineering Science
Website

Abbrev

GIJES

Publisher

Greenation Research

Subject

Aerospace Engineering Automotive Engineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Mechanical Engineering

Description

Greenation International Journal of Engineering Science (GIJES) is a peer-reviewed journal managed and published by Greenation Research & Yayasan Global Resarch National. GIJES is published four times a year, in March, June, September, and December. GIJES provides a platform for academics, ...