Jurnal Bisinis Digital
Vol. 2 No. 2 (2024): Jurnal Bisnis Digital, Vol. 2 No. 2 November 2024

THE INFLUENCE OF PROMOTIONS AND PRICES ON PURCHASING DECISIONS AT PT. HANA ASIA TOURS KERINCI BRANCH WITH SOCIAL MEDIA AS INTERVENING VARIABLE

Agachi, Regan Tisa (Unknown)
Salim, Emil (Unknown)
Putri, Della Asmaria (Unknown)

Article Info

Publish Date
28 Nov 2024

Abstract

The problem that occurred in this study was the presence of unstable sales. The purpose of this study is to identify the effect of promotion and price on purchasing decisions with social media as an intervening variable. The sample used in this study was 100 people with quantitative descriptive data analysis techniques This research is a Structural Equation Modeling (SEM) model with the Smart PLS 3.0 analysis tool. There is a significant and positive influence of promotion on purchasing decisions. There is a significant influence of price on purchasing decisions. The Company should continue to maintain promotions and economical prices and control prices to suit the economy of the community.

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Journal Info
Jurnal Bisinis Digital
Website

Abbrev

JDB

Publisher

Universitas Muhammadiyah Muara Bungo

Subject

Economics, Econometrics & Finance Library & Information Science

Description

Jurnal Bisnis Digital J-BisDig adalah jurnal yang diterbitkan oleh program studi Bisnis Digital Fakultas Teknologi, Kesehatan dan Sains Universitas Muhammadiyah Muara Bungo Jambi. Jurnal ini terbit dua kali per tahun. J-BisDig membuka akses untuk semua artikel atau jurnal yang memiliki tema seputar ...