Strategi Pengembangan UMKM Dimsum dan Es Teh Pandu Melalui Optimalisasi Pemasaran Digital dan Bauran Pemasaran (4P)

Akhtar Faiz Rabbanie
Aulia Rahma Wahyudi
Axton Axton
Melisha Oktaviana Aisyah
Nila Amalia Nabila
Rika Nabila Azzahra
Zelig Kenzie Kent
Santi Rimadias

Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Vol. 3 No. 1 (2025): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia

Increasingly fierce competition and changes in consumer behavior are challenges for Dimsum and Es Teh Pandu MSMEs to continue to grow. This community service aims to overcome these challenges by formulating a strategy for the development of Dimsum and Es Teh Pandu MSMEs through optimizing digital marketing and marketing mix (4P). Through an in-depth analysis of the internal and external factors of MSMEs, including the identification of SWOT and consumer preferences, this community service will identify the most effective marketing strategies. The strategies to be developed include optimizing the use of social media, SEO, content marketing, and optimizing the marketing mix (4P). Thus, it is hoped that Dimsum and Es Teh Pandu MSMEs can increase competitiveness and achieve sustainable growth.