Indonesian Collaboration Journal of Community Services (ICJCS)
Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services

PENERAPAN KONSEP TRI N “NITENI, NIROKAKE, NAMBAHI’’ DALAM STRATEGY PEMASARAN DIGITAL PADA UMKM CV SAVITA INDONESIA

Paryanto, Alfin Dwi (Unknown)
Garnita, Ria (Unknown)
Lindawati, Lindawati (Unknown)
Septiani, Rizka Ayu (Unknown)
Aldo, Ketut (Unknown)
Reo, Petrus Renol (Unknown)
Purnamarini, Tri Ratna (Unknown)



Article Info

Publish Date
11 Nov 2024

Abstract

This community service aims to provide in-depth understanding and share experiences regarding the application of Tamansiswa teachings, especially the Tri N concept: "Niteni, Nirokake, Nambahi," in marketing strategies in the digital era for CV Savita Indonesia. This activity was carried out for three days in Kulon, Sinduharjo, Kec. Ngaglik, Sleman Regency. The methods used in this community service are direct observation and interviews with business actors, so that the information obtained is more accurate and relevant. The Tri N concept is applied as a basis for designing an effective digital marketing strategy, including observation (Niteni), analysis (Nirokake), and development (Nambahi). The results of this activity show an increase in understanding and implementation of Tri N teachings in CV Savita Indonesia's digital marketing strategy, which is expected to increase competitiveness and business sustainability in the digital market

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Journal Info

Abbrev

home

Publisher

Subject

Humanities Environmental Science Social Sciences Other

Description

Indonesian Collaboration Journal of Community Services (ICJCS) is a peer-refereed open-access international journal which has been established for the dissemination of Community Services. Starting from 2021, ICJCS would be published Four times in a year. All submitted manuscripts will be initially ...