Jurnal Informatika Ekonomi Bisnis
Vol. 6, No. 4 (December 2024)

Pengaruh Co-Creation terhadap Brand Awareness

Fauziyyah, Sifa (Unknown)
Muttaqin, Rizqi (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.

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Journal Info
Jurnal Informatika Ekonomi Bisnis
Website

Abbrev

infeb

Publisher

Universitas Putra Indonesia YPTK Padang

Subject

Economics, Econometrics & Finance

Description

Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun ...