Garuda - Garba Rujukan Digital

Marketing Strategy for Cibaduyut UKM Craftsmen Shoes During the Covid-19 Pandemic Muttaqin, Rizqi; Saputera, Denny; Dewi, Rina Ariyanthi; Moenardy, Dwi Fauziansyah; Santoso*, Rizal Budi; Alam, Gilang Nur
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.8214

This article aims to explain the marketing strategy for MSME shoemakers in the Cibaduyut area during the Covid-19 pandemic. The purpose of this study was to determine the effect of the Covid-19 pandemic on MSMEs shoe craftsmen in the Cibaduyut area and the efforts of these MSMEs in utilizing digital platforms to maintain their business during the Covid-19 pandemic. The research method uses qualitative methods through interviews and observation as well as literature and data reduction. This research shows the challenges faced by MSMEs in utilizing digital platforms and provides recommendations for improving marketing strategies so that MSMEs can utilize digital platforms more effectively. Keywords: Cibaduyut; Mix Marketing; MSME; Shoesmakers; Marketing Strategy

- Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking: Yudanegara, Aditya; Saputera, Denny; Muttaqin, Rizqi
Journal of Business and Management Review Vol. 5 No. 8 (2024): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i8.1021

Research Aims: The aim of this research is to explore the role and importance of Search Engine Optimization in the context of digital marketing and to analyze its implementation in the banking sector in Indonesia. This research aims to understand how SEO can improve visibility, credibility, and customer acquisition for banks and to provide insights into the factors that influence the effectiveness of SEO strategies in an ever-changing digital environment. Design/methodology/approach: The methodology in this research employs an exploratory qualitative approach. The data source consists of secondary data utilizing the SEO model on well-known banks in Indonesia. The analysis technique in this study utilizes the Miles & Huberman model, which involves the stages of Data Reduction, Data Display, and Conclusion Drawing or Verification. Research Findings: focusing on SEO Bank Central Asia Tbk stands out with a strong content strategy on Twitter, while Bank Mandiri Persero Tbk and Bank Rakyat Indonesia Persero Tbk prefer WhatsApp Web for direct customer communication. The use of WhatsApp Web by these banks demonstrates effectiveness in direct communication. Social traffic analysis also indicates differing strategies, with BCA focusing more on Twitter, while Bank Mandiri and BRI are more dominant on WhatsApp Web. Overall, the study shows that these banks have effectively adopted digital strategies, with SEO implementation successfully increasing their online visibility, expanding market reach, and strengthening brand image among consumers. Theoretical Contribution/Originality: This analysis provides deep insights into digital marketing strategies and the use of Search Engine Optimization (SEO) in the Indonesian banking sector. The findings offer a better understanding of the different approaches taken by leading banks such as BCA, Bank Mandiri, and BRI in leveraging online platforms to reach customers and expand their market reach. Theoretical implications of this analysis can provide a foundation for further research in the field of digital marketing and best practices in implementing SEO in the banking industry context. Keywords: Digital Marketing, Search Engine Optimization, Banking in Indonesia

Pilihan Rasional Indonesia dalam Kebijakan Larangan Ekspor Bijih Nikel Santoso, Rizal Budi; Moenardy, Dwi Fauziansyah; Muttaqin, Rizqi; Saputera, Denny
Indonesian Perspective Vol 8, No 1: (Januari-Juni 2023): 1-210
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v8i1.56383

Indonesia implemented a nickel ore export ban policy in 2014 with the aim of maintaining sovereignty and control over natural resources, increasing the added value of nickel products, and optimally utilizing nickel wealth to improve people's welfare and strengthen the country's economy. This policy was also taken to strengthen Indonesia's bargaining position in global trade and to show independence and courage in making decisions that could provide long-term benefits for the country. From the perspective of rational choice theory, the nickel ore export ban policy is the result of considering ideological preferences, which focus on efforts to produce nickel derivative products that are processed from upstream to downstream in Indonesia which can then increase the added value of nickel products in the international market which has an impact on creating economic independence from the nickel industry. The nickel ore export ban policy also aims to strengthen Indonesia's bargaining position in international politics and global trade, especially through nickel diplomacy.

Branding sebagai Diplomasi Kekhasan Daerah pada Produk Sepatu Kelurahan Cibaduyut, Bandung, Jawa Barat Saputera, Denny; Moenardy, Dwi Fauziansyah; Muttaqin, Rizqi; Dewi, Rina Ariyanthi; Santoso, Rizal Budi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.31962

Centra Cibaduyut tak terlepas dari Kawasan yang menghasilkan sepatu. Sepatu Cibaduyut merupakan sepatu yang diproduksi di kelurahan Cibaduyut, Kota Bandung, Jawa Barat. Daerah ini dikenal sebagai pusat industri sepatu di Indonesia. Sepatu Cibaduyut terkenal dengan keunikan dan kualitasnya yang tinggi serta harga yang terjangkau. Kekhasan daerah Cibayutut yang dikenal sebagai suatu daerah dengan fokus industri sepatu, yang menjadi branding dalam mencapai tujuan tersebut. Dalam konteks kekhasan daerah, diplomasi dapat diartikan sebagai upaya untuk mempromosikan kekhasan dan identitas daerah dengan cara yang positif dan produktif. Diplomasi dapat membantu mengembangkan hubungan yang baik antara daerah dan pihak luar, termasuk wisatawan, pelaku bisnis, atau pemerintah lainnya, untuk mempromosikan kekhasan dan memperkuat ekonomi daerah. Dengan mengoptimalkan kegiatan branding dalam diplomasi kekhasan daerah Cibaduyut, diharapkan dapat meningkatkan kesadaran dan minat masyarakat terhadap produk-produk sepatu dan tas Cibaduyut, membantu memperkuat citra daerah yang unik dan khas, serta mendukung pertumbuhan ekonomi dan kesejahteraan masyarakat setempat.

Pengaruh Co-Creation terhadap Brand Awareness Fauziyyah, Sifa; Muttaqin, Rizqi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.910

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.

Pengaruh Co-Creation terhadap Brand Awareness Fauziyyah, Sifa; Muttaqin, Rizqi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.910

The purpose of this study was to determine the effect of Co-Creation between Dermies Hello Glow by ERHA and Teh Botol Sosro on Brand Awareness of Dermies Hello Glow by ERHA products. The respondents studied were Indonesian women who use skincare products. The purposive sampling method was used for research sampling. There were 107 respondents who fit the predetermined criteria. This research tests or analyzes data using SPSS 23 software. The results show that Co-Creation has a positive and significant impact on Brand Awareness.

Export Competitiveness Analysis of Indonesian Shoe Commodities in the International Market Muttaqin, Rizqi; Saputera, Denny; Yudanegara, Aditya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1661

Indonesia is one of the countries that produces good quality shoe producers in the world, many of whose production is exported. The purpose of this study is to analyze the competitive position and performance of shoes production in Indonesia as an export product. Shoes product is selected as a reason to the demand from abroad for which is increasing from year to year. The data used in this study is panel data on shoe exports over a period of ten years, namely from 2012-2022 by analyzing top ten export destination countries, namely the United States, Belgium, China, Germany, Japan, the Netherlands, England, South Korea, Italy, Mexico. The Revealed Comparative Advantages (RCA) and Export Product Dynamics (EPD) methods are used respectively to analyze the comparative advantages and performance of shoe exports from Indonesia. The results of the study show that Indonesia has a comparative advantage based on the RCA method, then based on the EPD method, it is obtained that Indonesian sports shoes are classified as rising star in ten export destination countries, Australia, Belgium, China, Germany, Japan, South Korea, Mexico, Netherlands, England and United States. The research found that Belgium has the most competitive to be an export destination with RCA Value 93.7 despite the total export value in modest conditions. The lowest RCA value is Japan 2.08 despite high volume in total exports.

‘Great Power Style’ in China’s Economic Diplomacy: A Case Study of China-Portugal Economic Relations Santoso, Rizal Budi; Muttaqin, Rizqi; Moenardy, Dwi Fauziansyah
Global Strategis Vol. 19 No. 2 (2025): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.19.2.2025.309-330

This article examines how China’s economic diplomacy with Portugal demonstrates its global power strategy as a benign hegemon under the Great Power Style paradigm. The paper traces China’s investment trends in Portugal’s key sectors within the Belt and Road Initiative (BRI) framework including energy, ports, finance, and technology using descriptive qualitative methods and literature analysis. The results show that China is not only seeking economic benefits but also creating organized and non-coercive geopolitical influence. This approach is done by providing global public goods and maintaining stable bilateral relations, thereby enhancing China’s position as a responsible great power. Portugal’s strategic location in the Atlantic and its ties to Africa help make it a key node in the 21st Century Maritime Silk Road. The report finds that China’s economic diplomacy is a key component of a distinct global leadership paradigm that prioritises stability, collaboration, and economic attractiveness over military power. Keywords: China, Economic diplomacy, Great Power Style, Investment, Portugal Artikel ini mengkaji bagaimana diplomasi ekonomi Tiongkok dengan Portugal menunjukkan strategi kekuatan globalnya sebagai hegemon jinak di bawah paradigma Great Power Style. Makalah ini melacak tren investasi Tiongkok di sektor-sektor penting Portugal dalam kerangka Belt and Road Initiative (BRI) termasuk energi, pelabuhan, keuangan, dan teknologi menggunakan metode kualitatif deskriptif dan analisis literatur. Hasilnya menunjukkan bahwa Tiongkok tidak hanya mencari keuntungan ekonomi tetapi juga menciptakan pengaruh geopolitik yang terorganisasi dan tidak memaksa. Pendekatan ini dilakukan dengan menyediakan barang-barang publik global dan menjaga hubungan bilateral yang stabil, sehingga meningkatkan posisi Tiongkok sebagai kekuatan besar yang bertanggung jawab. Lokasi strategis Portugal di Atlantik dan hubungannya dengan Afrika membantu menjadikannya simpul utama dalam Jalur Sutra Maritim Abad ke-21. Laporan tersebut menemukan bahwa diplomasi ekonomi Tiongkok adalah komponen utama dari paradigma kepemimpinan global yang berbeda yang memberikan stabilitas, kolaborasi, dan daya tarik ekonomi prioritas utama di atas kekuatan militer. Kata-kata Kunci: Cina, Diplomasi ekonomi, Great Power Style, Investasi, Portugal

Analisis Faktor Faktor yang Mempengaruhi Ekspor Komoditas Stainless Steel Indonesia Pada Periode 2008 - 2022 Hafizh, Naufal Daffa Raditya; Muttaqin, Rizqi
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8854

Penelitian ini bertujuan untuk menganalisis pengaruh variabel ekonomi makro terhadap ekspor stainless steel Indonesia selama periode 2008–2022. Variabel yang diteliti meliputi suku bunga, produk domestik bruto (GDP), inflasi, nilai tukar, dan harga. Hasil uji asumsi klasik menunjukkan bahwa model penelitian memenuhi kriteria statistik yang diperlukan. Secara parsial, suku bunga dan inflasi berpengaruh negatif signifikan terhadap ekspor, sedangkan harga stainless steel berpengaruh positif signifikan. GDP dan nilai tukar tidak menunjukkan pengaruh signifikan secara individu. Uji F menunjukkan bahwa secara simultan kelima variabel tersebut berpengaruh signifikan terhadap ekspor, dengan nilai R Square sebesar 92,1%. Temuan ini menekankan pentingnya pengelolaan indikator makroekonomi untuk meningkatkan daya saing ekspor Indonesia serta sebagai dasar dalam perumusan kebijakan ekonomi nasional.

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