International Journal of Economics, Business Management and Accounting
Vol. 1 No. 1 (2019): January 2019

The Impact of Services Quality, Word of Mouths, Facility, Price Towards Customers Satisfaction for Hotel JW Marriott Medan

Thomas (Universitas Pelita Harapan)

Article Info

Publish Date
03 Oct 2023

Abstract

This study investigates the correlation between service quality, word of mouth referrals, facility attributes, pricing, and their collective influence on customer satisfaction at JW Marriott Medan hotel. Through a comprehensive analysis of these factors, the research aims to unveil their relative contributions to overall customer contentment. By discerning the key drivers of satisfaction, this study offers valuable insights to JW Marriott Medan's management for refining their strategies, potentially fostering elevated customer satisfaction, positive reviews, and a competitive edge in the hotel industry

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Journal Info
International Journal of Economics, Business Management and Accounting
Website

Abbrev

ijebma

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business ...