<![CDATA[This low interest in reading prompted the government, through the Ministry of Education and Culture, to implement the School Literacy Movement which is integrated into the curriculum. With the hope of increasing students' enthusiasm for reading and becoming a source of motivation for lifelong learning. The purpose of this study is to describe the role of the school literacy movement in increasing students' motivation and interest in reading. This study used a descriptive qualitative approach. The subjects of this study were students in class IV of SDN 4 Barru. Data collection techniques included interviews with the principal, librarian, grade IV homeroom teacher, grade IV students, observation and documentation. Based on the results of the study, it shows that the implementation of the school literacy movement at SDN 4 Barru implements a strategy consisting of 15-minute reading activities in the class reading corner and mandatory visits to the library for each class. This 15-minute reading activity is carried out every day in class as an effort to familiarize reading activities and visits to the library as a form of encouragement for students to want to read. In influencing students' interest in reading, there are three stages of implementing the school literacy movement: the habituation stage, the development stage and the learning stage. The supporting factors are the active role of all school members and adequate facilities, while the challenges faced are the differences in children's interests that vary so it is the teacher's job to motivate students to have a reading habit.]]>
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