TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Vol 10 No 2 (2024): JURNAL TINTA NUSANTARA

PENGARUH CELEBRITY ENDORSEMENT DAN TESTIMONI TERHADAP MINAT BELI PENGGUNA MEDIA SOSIAL INSTAGRAM PADA DAVIENA SKINCARE SANGATTA

Rahmatia Basyah, Thaarika (Unknown)
Amransyah, Amransyah (Unknown)
Irma, Irma (Unknown)

Article Info

Publish Date
20 Oct 2024

Abstract

This study aims to examine the effect of celebrity endorsement and testimonials perception on purchasing interest in buying user social media Instagram at Daviena Skincare Sangatta. In this research, the observed population consists of consumers at Daviena Skincare Sangatta, with a sample of 97 respondents selected to determine the influence of celebrity endorsement, testimonials and interest in buying. Method:The method used in this study is a quantitative approach. Statistical analysis was conducted using SPSS version 21, applying multiple regression analysis to derive. Results: The findings indicate that both celebrity endorsement and testimonial have a positive and significant effect on interest in buying at Daviena Skincare Sangatta

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Website

Abbrev

2018vol1

Publisher

Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Lingkup dan fokus naskah Jurnal Tinta Nusantara mencakup bidang Ilmu Ekonomi, khususnya dalam riset yang terkait dengan bidang manjemen dan akuntansi. Tujuan dari penerbitan Jurnal Tinta Nusantara adalah sebagai media publikasi ilmiah dalam rangka pengembangan khasanah ilmu pengetahuan di bidang ...