Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi Singkite Journal
Amransyah, Amransyah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH CELEBRITY ENDORSEMENT DAN TESTIMONI TERHADAP MINAT BELI PENGGUNA MEDIA SOSIAL INSTAGRAM PADA DAVIENA SKINCARE SANGATTA Rahmatia Basyah, Thaarika; Amransyah, Amransyah; Irma, Irma
Tinta Nusantara 2018 Vol.1 Vol 10 No 2 (2024): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v10i2.157

Abstract

This study aims to examine the effect of celebrity endorsement and testimonials perception on purchasing interest in buying user social media Instagram at Daviena Skincare Sangatta. In this research, the observed population consists of consumers at Daviena Skincare Sangatta, with a sample of 97 respondents selected to determine the influence of celebrity endorsement, testimonials and interest in buying. Method:The method used in this study is a quantitative approach. Statistical analysis was conducted using SPSS version 21, applying multiple regression analysis to derive. Results: The findings indicate that both celebrity endorsement and testimonial have a positive and significant effect on interest in buying at Daviena Skincare Sangatta
ANALISIS GAYA KEPEMIMPINAN PATERNALISTIK DALAM MENINGKATKAN EFEKTIVITAS KERJA KARYAWAN PADA GENZIA DENTAL CARE SANGATTA Tisa Tandi Datu, Pebriani; Amransyah, Amransyah; Prihatiningsih, Endang
Tinta Nusantara 2018 Vol.1 Vol 11 No 1 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i1.172

Abstract

This study aims to describe how the paternalistic leadership style is analyzed in improving employee work effectiveness at Genzia Dental Care Sangatta and the impact of this leadership style on enhancing employee performance. This research is a case study and field research, using a qualitative descriptive approach. Data were collected through interviews, observations, and documentation. The results show that the paternalistic leadership style at Genzia Dental Care Sangatta incorporates benevolent and morale leadership aspects. This is evident from various indicators, such as requiring employees to follow procedures and standards, involving them in decision-making, accepting criticism and suggestions, showing concern for employees' personal lives, maintaining formal and informal relationships with employees, providing attention and guidance to underperforming employees, offering better working conditions, treating all employees fairly, and respecting differing opinions. Although many of these indicators are well-implemented, there is still a lack of strictness in enforcing rules, which leads to frequent rule violations by employees
Analisis Gaya Kepemimpinan, Lingkungan Kerja dan Kedisiplinan Kerja Terhadap Semangat Kerja Karyawan pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Sigli Amransyah, Amransyah; Kamaruddin, Kamaruddin
Singkite Journal Vol 4 No 2 (2025): Singkite Journal, August 2025
Publisher : Aceh Cooperative Care

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63855/skt.v4i2.70

Abstract

The objective of this study was to demonstrate the influence and contribution of leadership style, work environment, and discipline in improving employee morale. The study was conducted on 62 employees of UP3 PT PLN (Persero) Sigli in Pidie Regency. Quantitative research was conducted using path analysis. The results showed that (1) partially, leadership style, work environment, and discipline had a significant direct and indirect influence on employee morale, amounting to 59.01%, 65.49%, and 46.11%, respectively. (2) Simultaneously, all three contributed positively to improving morale, amounting to 62.5%. (3) There was a moderate causal relationship between the variables of work environment, work discipline, and discipline.
ANALISIS PENGEMBANGAN OBYEK WISATA DI DESA SEKERAT KABUPATEN KUTAI TIMUR Susanto, Fredi; Amransyah, Amransyah; Nelly, Nelly
Tinta Nusantara 2018 Vol.1 Vol 11 No 2 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i2.185

Abstract

This study aims to analyze tourism potential and develop appropriate development strategies for tourism managers in Sekerat Village, Bengalon District, East Kutai Regency. The research sample was 100 respondents who were taken using convenience or opportunity sampling techniques. Using quantitative research with descriptive analysis that can be seen with four measurements, namely attractions, amenities, accessibility, and ancillary. This study found that tourism in Sekerat Village, Bengalon District, East Kutai Regency has the potential as superior tourism in Sekerat Village, Bengalon District, East Kutai Regency based on an assessment of four aspects (attractions, amenities, accessibility and ancillary) but there are still some weaknesses such as the absence of a halal guarantee. food products, the unavailability transportation to go to tourist attractions, and the lack of optimal cooperation between the government and managers. Based on these results, it can be concluded that it is necessary to improve tourism potential in Sekerat Village, Bengalon District, East Kutai Regency, so that in this study researchers will develop a tourism development strategy in Sekerat Village, Bengalon District, East Kutai Regency
Co-Authors fredi Susanto, fredi Irma Irma Kamaruddin Kamaruddin Nelly Nelly Prihatiningsih, Endang Rahmatia Basyah, Thaarika Tisa Tandi Datu, Pebriani