Jurnal Riset Mahasiswa Akuntansi
Vol. 4 No. 3 (2024): Jurnal Riset Mahasiswa Akuntansi, September 2024

Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Terhadap Penggunaan ShopeePay

Baiq Inten Diah Witari (Unknown)
Karim, Nina Karina (Unknown)

Article Info

Publish Date
30 Sep 2024

Abstract

This study aims to analyze the effect of perceived usefulness and perceived ease of use on ShopeePay usage. This research uses a quantitative associative approach with a purposive sampling technique, where respondents are the people of Mataram city aged 17-35 years. Data were collected through questionnaires from 105 respondents and analyzed using multiple linear regression. The results of the study show that perceived usefulness has a positive and significant effect on ShopeePay usage, while perceived ease of use does not have a significant effect on ShopeePay usage.

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Journal Info
Jurnal Riset Mahasiswa Akuntansi
Website

Abbrev

risma

Publisher

Universitas Mataram

Subject

Economics, Econometrics & Finance

Description

FOKUS Jurnal Riset Mahasiswa Akuntansi memuat tentang semua artikel riset bidang keilmuan Akuntansi. Jurnal ini melayani akademisi, peneliti, dan praktisi dalam dunia akuntansi untuk mempublikasi artikelnya. Jurnal ini bertujuan sebagai wadah untuk publikasi artikel ilmiah dalam bidang Akuntansi ...