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All Journal Jurnal Riset Mahasiswa Akuntansi
Baiq Inten Diah Witari
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Economics, Econometrics & Finance

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Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Terhadap Penggunaan ShopeePay Baiq Inten Diah Witari; Karim, Nina Karina
Jurnal Riset Mahasiswa Akuntansi Vol. 4 No. 3 (2024): Jurnal Riset Mahasiswa Akuntansi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Unram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/risma.v4i3.1247

Abstract

This study aims to analyze the effect of perceived usefulness and perceived ease of use on ShopeePay usage. This research uses a quantitative associative approach with a purposive sampling technique, where respondents are the people of Mataram city aged 17-35 years. Data were collected through questionnaires from 105 respondents and analyzed using multiple linear regression. The results of the study show that perceived usefulness has a positive and significant effect on ShopeePay usage, while perceived ease of use does not have a significant effect on ShopeePay usage.
Co-Authors Karim, Nina Karina