International Journal of Computer and Information System (IJCIS)
Vol 5, No 4 (2024): IJCIS : Vol 5 - Issue 4 - 2024

The Main Success Factors of Smart Branding: A Systematic Literature Review

Sabilaturrizqi, Mashudah (Unknown)
Susanto, Tony Dwi (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

Many countries around the world have now adopted smart branding. However, the implementation of smart branding in some cities still has obstacles or challenges. This paper aims to contribute to formulating a conceptual model for smart branding. A literature review from 2017 to 2024 used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-analyses) method to examine the term smart branding. From the literature review, ten dominant factors influence the success of smart branding, namely government support, creativity and innovation, the power of social media, stakeholders involvement, city residents, culture, economic development, technology advances, tourism development goals, and efficient public transport. These findings enrich the theoretical exploration of smart branding.

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Journal Info
International Journal of Computer and Information System (IJCIS)
Website

Abbrev

ijcis

Publisher

Institut Teknologi Bisnis AAS Indonesia

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

Description

The aim of this journal is to publish quality articles dedicated to all aspects of the latest outstanding developments in the field of informatics engineering. Its scope encompasses the applications of (but are not limited to) : 1. Artificial Intelligence 2. Software Engineering 3. System Design ...