Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Vol. 5 No. 4 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Perancangan Strategi Pemasaran 4c Menggunakan Google My Business Dengan Analisis SWOT Pada UMKM Warung Nasi

Aini, Feby Nur (Unknown)
Jaya, Rama Chandra (Unknown)

Article Info

Publish Date
25 Nov 2024

Abstract

This aims to examine and analyze the factors influencing the company and to design a 4C Marketing Strategy using Google My Business with a SWOT analysis for Warung Nasi Ibu Iiis. SWOT analysis method, this research examines the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect the business. Based on this analysis, an effective and efficient strategy utilizing Google My Business is implemented as marketing for Warung Nasi Ibu Iis, expanding the market for the business. Additionally, the results of using Google My Business are expected to enhance Warung Nasi Ibu Iis's product sales

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Journal Info
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Website

Abbrev

jismab

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis (JISMAB) merupakan jurnal yang memuat artikel dari hasil penelitian para mahasiswa, dosen, praktisi dan pemerhati bidang ilmu sosial, manajemen, akuntansi dan bisnis. Meskipun demikian, jurnal ini tidak terbatas pada bidang ilmu tersebut saja. ...