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All Journal Jurnal Kajian Manajemen Bisnis Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal
Jaya, Rama Chandra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Pelatihan Fotografi Untuk Meningkatkan Branding dan Digital Marketing Produk UMKM Cibiru Wetan Ramdan, Ahmad Taufiq Maulana; Lubis, Ira Aryanti Rasyi; Zubair, Feliza; Jaya, Rama Chandra; Tawaqal, Rizki Surya
Jurnal Media Pengabdian Komunikasi Vol 4, No 1 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i1.281

Abstract

 AbstractCibiru Wetan has a wealth of potential in SMEs with high-quality products, but a lack of understanding in product photography and digital marketing hinders its growth. Especially in today's digital era, with increasing online competition, strengthening branding and digital marketing is key to enhancing the visibility and sales of SME products. The crucial role of digital branding in supporting online marketing strategies is increasingly evident. The purpose of this service is to empower SMEs in Cibiru Wetan with effective photography skills and digital marketing strategies. This service employs the Participatory Learning and Action (PLA) method, or Learning by Doing, which involves participants more actively compared to conventional training. The implementation of activities is divided into several stages: education and socialization, pre-training, practice, mentoring, and evaluation. The outcome of this service is that the product photography training in Cibiru Wetan successfully improved the SMEs' ability to utilize social media for marketing. Evaluations showed a significant positive impact on participants' understanding and skills in producing attractive and professional product photos. The visual quality of product photos improved, aiding in the product's appeal on social media. Post-training monitoring indicated an increase in the frequency and quality of content, as well as more active interactions with the audience. This service can serve as a reference for similar programs in other areas and encourage policies that better support the development of SMEs through the enhancement of digital skills. Keywords: Branding; digital marketing; product photography.   AbstrakCibiru Wetan memiliki banyak potensi UMKM dengan produk berkualitas tinggi, tetapi kurangnya pemahaman tentang fotografi produk dan pemasaran digital menghambat pertumbuhannya. Terutama di era digital saat ini, dengan persaingan online yang semakin ketat, memperkuat branding dan pemasaran digital menjadi kunci untuk meningkatkan visibilitas dan penjualan produk UMKM. Peran penting digital branding dalam mendukung strategi pemasaran daring semakin meningkat. Tujuan dari pengabdian ini adalah untuk memberdayakan pelaku UMKM di Cibiru Wetan dengan keterampilan fotografi dan strategi pemasaran digital yang efektif.Pengabdian ini menggunakan metode Participatory Learning and Action (PLA) atau Learning by Doing, yang melibatkan peserta lebih aktif dibandingkan pelatihan konvensional. Pelaksanaan kegiatan dibagi menjadi beberapa tahapan yaitu edukasi dan sosialisasi, pra pelatihan, praktik, pendampingan, dan evaluasi. Hasil dari pengabdian ini adalah pelatihan fotografi produk di Cibiru Wetan berhasil meningkatkan kemampuan pelaku UMKM dalam memanfaatkan media sosial untuk pemasaran. Evaluasi menunjukkan dampak positif signifikan pada pemahaman dan keterampilan peserta dalam menghasilkan foto produk yang menarik dan profesional. Kualitas visual foto produk meningkat, membantu daya tarik produk di media sosial. Pemantauan pasca pelatihan menunjukkan peningkatan frekuensi dan kualitas konten serta interaksi lebih aktif dengan audiens. Pengabdian ini dapat menjadi acuan bagi program-program serupa di daerah lain, serta mendorong kebijakan yang lebih mendukung pengembangan UMKM melalui peningkatan keterampilan digital.Kata-kata kunci: Branding; fotografi produk; pemasaran digital.
Improving employee performance: The role of self-efficacy and motivation Muttaqin, Ridlwan; Indrianti, Resa Putri; Siddiq, Andhika Mochamad; Wijaya, Fanji; Jaya, Rama Chandra; Abdulrahman, Al Shikhy
Jurnal Kajian Manajemen Bisnis Vol 12, No 1 (2023): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.12260000

Abstract

The rapid advancement of information technology has changed the positive mindset of employees in improving performance. The purpose of this study was to analyze the effect of self-efficacy on work motivation and its impact on employee performance at PT Pungkook Indonesia One. This research was conducted in November 2022 - February 2023 by distributing questionnaires online to respondents selected by purposive sampling with a total of 100 people and questionnaire data using the Amos Graphic tool. This study found that self-efficacy has a positive effect on work motivation, work motivation has a positive effect on employee performance, and self-efficacy has a positive effect on employee performance through work motivation as an intervening variable.
The Impact That Work Environment, Work Motivation, And Work Discipline Have on The Performance of Hammer Strong Bandung Employees Apriyani, Nenti; Jaya, Rama Chandra; Nuradina, Kartika
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.252

Abstract

Hammerstout Bandung is a company operating in the field of fashion (clothes), shirts, jeans, sweatshirts, and jackets targeting the young Bandung market. Hammer Stout Bandung produces and sells its brand. This is through sales offline or online with digital marketing. In the 2017-2020 period, Hammerstout Bandung experienced a decline in production which was indicated to be due to various factors that could influence the employee's performance. This research aims to determine and analyze the influence of work discipline, work environment, and work motivation on the performance of Hammer Stout Bandung employees. The total research sample was 63 respondents who were Hammerstout Bandung employees. Data analysis uses multiple linear regression and hypothesis testing. The study's findings demonstrate that work discipline significantly and favorably affects employee performance at Hammerstouth Bandung. Employee performance at Hammerstouth Bandung is positively and significantly impacted by the work environment. Workplace motivation significantly and favorably affects employee performance at Hammerstouth Bandung. With a combined influence contribution of 84.0%, work environment, work motivation, and work discipline have a considerable impact on employee performance in Hammerstouth Bandung. Other characteristics not included in this research account for the remaining 16.0% of the variation in performance.
Perancangan Strategi Pemasaran 4c Menggunakan Google My Business Dengan Analisis SWOT Pada UMKM Warung Nasi Aini, Feby Nur; Jaya, Rama Chandra
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 4 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i4.2280

Abstract

This aims to examine and analyze the factors influencing the company and to design a 4C Marketing Strategy using Google My Business with a SWOT analysis for Warung Nasi Ibu Iiis. SWOT analysis method, this research examines the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect the business. Based on this analysis, an effective and efficient strategy utilizing Google My Business is implemented as marketing for Warung Nasi Ibu Iis, expanding the market for the business. Additionally, the results of using Google My Business are expected to enhance Warung Nasi Ibu Iis's product sales
Pengaruh Fanatisme Supporter, Kualitas Pelayanan, dan Perilaku Konsumtif terhadap Keputusan Pembelian Produk Official Merchandise Persib Bandung Nugraha, Nugie; Jaya, Rama Chandra
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 4 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i4.2447

Abstract

This research examines the impact of fanaticism supporters, service quality, and consumer behavior on purchasing decisions for official merchandise products of Persib Bandung. The study was conducted due to a decline in sales over the past year at the Persib store. Many factors contribute to this decline, including the perceived poor service and lack of interest in Persib Bandung merchandise, resulting in relatively low consumer purchase rates. The population in this study is consumers making purchases at the Persib store, consisting of 6,500 Persib Bandung supporters, with a sample of 100 respondents selected using non-probability sampling and purposive sampling techniques. The analysis includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The descriptive test results show that fanatical support, service quality, and consumer behavior highly influence purchasing decisions for official merchandise. Partial testing indicates that fanatic supporters and service quality have a significant positive effect on purchasing decisions, while consumer behavior has a significant negative effect on purchasing decisions. Furthermore, simultaneous testing shows that all three variables have a significant positive impact, with a correlation of 0.957 and a contribution of 91.7%.
Pengaruh Kompensasi, Promosi Jabatan dan Beban Kerja Terhadap Kinerja Karyawan Field Force PT Anugrah Argon Medica Cabang Bandung Miftah, Adis Abdul; Jaya, Rama Chandra
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2540

Abstract

Employee performance is essential to an organization's ability to achieve its goals. A particular organization or institution's success dramatically affects its employees' working conditions. To improve employee performance, companies do various things, such as providing adequate compensation and implementing job promotions that can be implemented fairly by considering aspects of meeting requirements. Through this process, employees are expected to maximize their responsibilities for their work, as well as the workload given. This study aims to determine the effect of compensation, job promotions, and workload on employee performance at PT. Anugrah Argon Medica, Bandung branch. The research method used in this study uses a quantitative approach with a descriptive verification method. The data type used is primary data with a questionnaire data collection technique. The population in this study were employees of PT. Anugrah Argon Medica, Bandung branch, totaling 45 employees. The sampling technique used was a nonprobability sampling technique with total sampling. Data analysis in this study used multiple linear regression analysis. The study showed that the distribution of compensation showed somewhat appropriate results, job promotions in the high or very appropriate category, a reasonably high workload, and employee performance assessments classified as moderate or relatively high. The results of the hypothesis testing show that partially (1) Compensation has a significant positive effect on employee performance, (2) Job promotion has a significant positive effect on employee performance, (3) workload has a significant negative effect on employee performance, and (4) simultaneously compensation, job promotion and workload simultaneously have a significant positive effect on employee performance
Digital Marketing Training And Guidance For The Virageawie Disabled Community Permadi, Dian; Maharani, Sabrina; Marshanda, Shafa Dwi; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Lubis, Ira Aryanti Rasyi; Wiryany, Detya
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.386

Abstract

Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identify problems, then to be continued with VirageAwie.com website creation and training themed Digital Marketing Introducing Business Through Social Media Content. Training covers discussion about marketing through social media, methods photography, videography, and product promotion. Findings show the existence of significant improvement in participants' understanding about digital marketing as well as their ability to use digital platforms to enlarge market reach. A good influence was seen in the increased ability and independent financial sustainability of the participants. This initiative needs more cooperation continued with communities, academics, and government to strengthen network marketing as well as quality power work, so that VirageAwie products can compete in the local to global market.
Pengaruh Diskon, Harga dan Iklan terhadap Keputusan Pembelian Produk Eyevit Masyur seftian, Riefky; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3341

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana pengaruh Diskon, Harga dan Iklan terhadap Keputusan Pembelian Produk Eyevit. Penelitian ini memanfaatkan kuesioner sebagai alat dalam mengumpulkan data. Sampel di dalam penelitian ini yaitu sebanyak 100 responden yang berdasarkan kriteria tertentu dan data tersebut dianalisis menggunakan Aplikasi SPSS 24. Jenis penelitian yang digunakan dalam penelitian ini merupakan penelitian kuantitatif. Temuan dari penelitian ini menunjukan bahwa variabel Diskon dan Harga memiliki korelasi yang kuat terhadap Keputusan Pembelian. Sedangkan untuk variabel Iklan menunjukan adanya nilai korelasi yang lemah terhadap Keputusan Pembelian. Diskon secara parsial memengaruhi terhadap Keputusan Pembelian Produk Eyevit. Secara parsial Harga memiliki pengaruh terhadap Keputusan Pembelian Produk Eyevit. Iklan juga secara parsial memiliki pengaruh dalam Keputusan Pembelian Produk Eyevit. Secara simultan, ketiga variabel dependen yaitu Diskon, Harga dan Iklan bersama-sama memengaruhi variabel independen yaitu Keputusan Pembelian Produk eyevit.
Pengaruh Diskon, Live Streaming Selling dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare The Originote (Studi Pada Marketplace Shopee) Lestari, Ane; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3629

Abstract

The development of internet technology has had a significant impact on the growth of social networks. In today's digital era, social networks have become one of the main components that prioritize interaction between individuals. This study aims to analyze the Effect of Discounts, Live Streaming Selling, and Online Customer Reviews on Purchase Decisions for The Originote Skincare Products (Study on the Shopee Marketplace). The method used in this study is a quantitative method with a descriptive and verification approach, the sampling technique used is Purposive Sampling with a sample using the Cochran formula which produces 100 respondents. The results of the study indicate that Discounts and Live Streaming Selling have a positive and significant effect on Purchase Decisions, while Online Customer Reviews do not have a significant effect on Purchase Decisions. Simultaneously contributing 57.6% While the remaining 42.4% is influenced by other variables not discussed in this study. Based on these findings, it is recommended that companies utilize discount strategies at certain moments, optimize live streaming selling with interactive host training, and manage customer reviews with fast and professional responses. This research is expected to be a reference for developing marketing strategies in the digital era, as well as encouraging further research by adding variables such as brand image or social media marketing for more comprehensive results.
Strategi Pemasaran Umkm Warung Nasi Sunda Ibu Titing Melalui Pendekatan Analisis Swot dan Marketing Mix Firmansyah, Irman; Akbar, Ridho Riadi; Jaya, Rama Chandra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3677

Abstract

This study explores the marketing strategy of Warung Nasi Sunda Ibu Titing, a micro, small, and medium enterprise (MSME) that has been operating since 2004 and faces challenges such as intense competition, limited facilities, and low adoption of digital technology. The problem statement revolves around efforts to enhance competitiveness through effective strategies. The research methodology employs a qualitative descriptive approach using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, complemented by the Marketing Mix (4P) framework to develop a comprehensive marketing strategy. The findings reveal that Warung Nasi Sunda Ibu Titing’s main strengths include a diverse menu, high-quality products, and a strategic location. However, weaknesses such as minimal digital promotion and limited parking facilities pose significant challenges. Opportunities arise from modern culinary trends and government policies supporting MSMEs, which can be leveraged to expand the market. Threats from more innovative competitors and the instability of raw material prices require adaptive strategies. The study concludes by recommending strategies such as expanding digital services through online platforms, enhancing social media promotion, and introducing menu innovations to attract new customer segments. Implementing these strategies is expected to help Warung Nasi Sunda Ibu Titing maintain its presence and improve competitiveness in the culinary market.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Akbar, Ridho Riadi Apriyani, Nenti Awan, Feby Azhar Aziz, Dadan Abdul Detya Wiryany Ekapaula, Rolla Fanji Wijaya Feliza Zubair Hadiansyah, Singgih Indrianti, Resa Putri Irman Firmansyah Kamal, Muhhammad Ikhsan Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Miftah, Adis Abdul Muttaqin, Ridlwan Nugraha, Nugie Nuradina, Kartika Permadi, Dian Ramdan, Ahmad Taufiq Maulana Ricky Wahyudi Siddiq, Andhika Mochamad Sofiati, Nunung Ayu Syarif, Devyanthi Tawaqal, Rizki Surya Wiryani, Detya