Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM

Pengaruh Citra Destinasi dan Kepuasan Pelanggan Terhadap Niat Perilaku Pada Lembah Tumpang Resort Kabupaten Malang

Naifa, Fairuz Hasna' (Unknown)
Afandi , Yosi (Unknown)



Article Info

Publish Date
07 Dec 2024

Abstract

This research used a quantitative approach. The data was collected by distributing questionnaires to 100 respondents from tourists who visited the Tumpang Valley Resort, Malang Regency, offline (directly). The sampling used non-probability sampling with a purposive sampling technique. The data analysis method in this research used multiple linear regression analysis and hypothesis testing. The results of partial hypothesis testing showed that the destination image positively and significantly affects behavioral intentions. Customer satisfaction has a positive and significant effect on behavioral intentions. The results of simultaneous hypothesis testing showed that the destination image and customer satisfaction have a positive and significant impact on behavioral intentions. From the results of this research, it can be concluded that the destination image and customer satisfaction influence the behavioral intentions in Tumpang Valley, Malang Regency

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Journal Info

Abbrev

jnmpsdm

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...