Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat
Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)

PKM Improving the Competitiveness of Loteng Chips UMKM Through Digital Marketing in Cepik Village, Tabanan, Bali

KURNIAWATI, Ni Putu Ayu Tika (Unknown)
DEWI, A A Istri Krisna Gangga (Unknown)
PUTRA, I Wayan Gde Yogiswara Darma (Unknown)



Article Info

Publish Date
31 Oct 2024

Abstract

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.

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Journal Info

Abbrev

ahjpm

Publisher

Subject

Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

ruang lingkup Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat yaitu, Akuntansi yang merupakan sebagai kegiatan kepada masyarakat yang memberikan manfaat dan pembangunan yang berkelanjutan yang meliputi UMKM, Pembinaan Desa, Akuntansi Desa, Dampak Teknologi bagi masyarakat Desa dan penelitian ...