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PKM Improving the Competitiveness of Loteng Chips UMKM Through Digital Marketing in Cepik Village, Tabanan, Bali KURNIAWATI, Ni Putu Ayu Tika; DEWI, A A Istri Krisna Gangga; PUTRA, I Wayan Gde Yogiswara Darma
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1127

Abstract

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.
PKM Improving The Competitiveness of Loteng Chips Umkm Through Digital Marketing in Cepik Village, Tabanan, Bali KURNIAWATI, Ni Putu Ayu Tika; DEWI, A A Istri Krisna Gangga; PUTRA, I Wayan Gde Yogiswara Darma
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.
Village Waste Management Strategy as an Economic Asset: Accounting Evaluation an Implementation of Sustainable Practices in Bongkasa Village, Abiansemal District, Badung Regency ASRIDA, Putu Diah; JUNIARIANI, Ni Made Rai; DEWI, A A Istri Krisna Gangga
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.57

Abstract

Bongkasa Village faces significant challenges in waste management, which has become increasingly complex due to population growth, cultural activities, and rising consumption. The Community Service Program (KKN-PMM) aims to evaluate the economic potential of waste management using an accounting approach, enabling efficient and sustainable management of waste. Additionally, this program seeks to empower the local community with knowledge and skills in environmentally friendly and economical waste management practices, contributing to the creation of a clean, healthy, and attractive village environment for eco-tourism development. This service indicates that although the community's knowledge of waste management is fairly good, there are differing views on the burden of waste management. To address this, it is recommended to implement activity-based budgeting that includes budget allocation for facilities, sorting technology, and incentive programs. By making appropriate budget allocations and ensuring good oversight, it is hoped that the efficiency and effectiveness of the waste management program can improve. Furthermore, continuous socialization and education through routine outreach programs are essential to enhance community knowledge, starting from elementary school students about the importance of waste sorting and its benefits for the environment. The support provided must be integrated with budget management to ensure that all aspects of the ongoing program can be optimized, fostering active community participation and improving waste management quality in Bongkasa Village.
PERUBAHAN SOSIAL PADA PAGUYUBAN PEDAGANG PASKA REVITALISASI PASAR SENI SUKAWATI Nurak, Anastacia Patricia Novlina; Dewi, A A Istri Krisna Gangga; Dewi, Kadek Goldina Puteri
Jurnal Sosial Humaniora Sigli Vol 6, No 2 (2023): Desember 2023
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v6i2.2024

Abstract

Kebijakan revitalisasi pasar tradisional di Indonesia merupakan salah satu kebijakan yang masuk dalam program prioritas Presiden Joko Widodo. Pasar Seni Sukawati sendiri mengalami perubahan yang cukup drastis semenjak menjadi salah satu pasar yang mendapat jatah revitalisasi dari pemerintah pusat. Perubahan tersebut menyangkut jenis barang yang diperdagangkan. Penelitian ini menggunakan metode kualitatif untuk melihat perubahan sosial yang terjadi pada paguyuban pedagang di Pasar Seni Sukawati, Gianyar paska kebijakan revitalisasi pasar tradisional. Sudut pandang pedagang pasar atas perubahan sosial paska revitalisasi akan dianalisa secara kualitatif melalui teknik depth interview. Pedagang yang dipilih secara purposive akan menjadi informan utama dalam penelitian ini. Hasilnya adalah perubahan yang terjadi pada paguyuban pedagang pasar seni Sukawati dan paling terasa memberatkan adalah terjadinya perubahan tata kelola di Pasar Seni Sukawati. Perubahan tata kelola ini mencakup berubahnya jenis dagangan yang diperbolehkan untuk dijual di pasar yang selesai di revitalisasi. Pasar Seni Sukawati kini hanya menjual barang kesenian saja tanpa menjual kebutuhan upakara dan kebutuhan pokok sehari-hari. Beberapa pedagang yang mengikuti ketentuan paska revitalisasi ini memiliki beragam ketidakpuasan dan pengetahuan yang masih belum mumpuni untuk beralih jenis dagangan. Hal ini dikarenakan para pedagang belum siap secara mental dan pengetahuan untuk beralih jenis dagangan. Kemampuan manajerial seperti mencari distributor untuk barang khas oleh-oleh dan juga modal yang besar serta waktu balik modal yang lama, membuat para pedagang cukup kewalahan untuk beralih jenis dagangan dibanding jenis dagangan mereka sebelumnya.Kata kunci: Revitalisasi, Perubahan Sosial, Pedagang, Pasar Seni