<![CDATA[This study aims to identify and analyze the challenges of implementing cognitive computing in small construction projects, where decision-making, process optimization, and sustainability enhancements are crucial yet challenging. The research adopts a mixed-methods approach, integrating a thorough literature review, quantitative evaluation, and structural equation modeling (SEM) to explore the relationships between the identified barriers and the effective application of cognitive computing. The findings reveal significant hurdles, including complexity in customization (β = 0.327, t = 9.848, p < 0.001), data integrity and integration issues (β = 0.389, t = 14.534, p < 0.001), financial and cultural constraints (β = 0.295, t = 7.850, p < 0.001), and ethical and privacy concerns (β = 0.319, t = 8.963, p < 0.001). These barriers impede the seamless adoption of cognitive computing technologies. This research contributes novel insights into the specific challenges faced by small construction projects and provides practical recommendations to overcome these obstacles. By addressing these challenges, this study offers valuable guidance for stakeholders aiming to leverage cognitive computing to improve project outcomes in the construction industry. The novelty of this research lies in its focus on small-scale projects, a relatively underexplored area, and its comprehensive analysis of the multifaceted barriers that hinder the successful implementation of cognitive computing. Doi: 10.28991/CEJ-2024-010-09-011 Full Text: PDF]]>
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