Idarotuna: Jurnal Kajian Manajemen Dakwah
Vol 6, No 2 (2024): Oktober 2024

Empowering Generation Z Volunteers: The Role of Social Influence and Religiosity

Thoha, Ahmad Faiz Khudlari (Unknown)
Al Hasir, Muhammad (Unknown)
Ibrahim, Muh Syahril Sidik (Unknown)



Article Info

Publish Date
28 Oct 2024

Abstract

Volunteerism plays a crucial role in enhancing youth participation in community service, but the roles of social influence and religiosity in shaping Generation Z's volunteer intentions remain underexplored. This study examines the impact of social influence and religiosity on Generation Z's volunteer intentions at Masjid Al Akbar, Surabaya. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and data from 104 respondents, the results show that social influence significantly affects volunteer intentions, with religiosity acting as a key mediator. The significant mediation effect reinforces how religious values amplify the influence of social networks. This research contributes to the development of social behavior and volunteerism theories, especially in religious contexts. The findings offer practical strategies for both religious and secular organizations to mobilize Generation Z, emphasizing the critical role of social and cultural factors in shaping volunteer behavior.

Copyrights © 2024






Journal Info

Abbrev

idarotuna

Publisher

Subject

Religion Education Social Sciences

Description

IDAROTUNA adalah jurnal yang diterbitkan oleh Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau. Jurnal ini adalah media komunikasi ilmiah antarpeminat ilmu manajemen dakwah yang terdiri dari dosen, pakar dan praktisi, mahasiswa dan lain sebagainya. Jurnal Idarotuna ...