Jurnal Ekonomika Dan Bisnis
Vol. 4 No. 6 (2024): November - Desember

Dampak Gaya Hidup Terhadap Kepuasan Konsumen Dan Niat Membeli Kembali

Fadhlillah, Il (Unknown)
Handayani, Ririn (Unknown)
Nasution, Nurliana (Unknown)



Article Info

Publish Date
06 Nov 2024

Abstract

This study uses a quantitative method with a descriptive and explanatory survey approach. The study was conducted at Arifin Ahmad Pekanbaru Hospital, with the aim of testing the role of consumer satisfaction in mediating the influence of lifestyle on repurchase intentions. The population of this study were all directors, general managers, medical support managers, PPI (infection control center), purchasing, pharmacy, and users (doctors, nurses and midwives) totaling 120 people. Because the population members numbered 120 people, this study used a saturated sample method, meaning that all populations were sampled. All respondents will be used to obtain primary data related to the variables,. All respondents will be used to obtain primary data related to the variables, which will be collected through a questionnaire with a Likert scale of 1-5 points. All data obtained were analyzed using Structural Equation Modeling (SEM) with the Smart PLS 3.0 analysis tool. The results showed that lifestyle had a significant positive effect on repurchase intentions, lifestyle had a significant positive effect on consumer satisfaction, consumer satisfaction had a significant positive effect on repurchase intentions, and consumer satisfaction mediated the influence of lifestyle on repurchase intentions

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Journal Info

Abbrev

jebs

Publisher

Subject

Economics, Econometrics & Finance

Description

JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, ...