JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora
Vol 8, No 3 (2024): Agustus 2024

Pengaruh Kualitas Layanan dan Perilaku Karyawan Berbasis OCB Terhadap Kepuasan Konsumen di Hotel Santika Dyandra Medan

Indoh Julito, JMLS Puti (Unknown)
Nazmah, Nazma (Unknown)



Article Info

Publish Date
16 Aug 2024

Abstract

The purpose of the study was to determine the effect of service quality and OCB-based employee behaviour on customer satisfaction at Hotel Santika Dyandra Medan. The research was located at Santika Dyandra Hotel Medan which was conducted from June-August 2024. The sample used in this study was 105 people. The sample technique used in this study is probability sampling. The data analysis technique used in this research is quantitative data analysis. Partially, service quality variables and OCB-based employee behaviour individually show a positive influence on customer satisfaction. Simultaneously, the positive effect of the two variables is also seen when tested simultaneously. The Adjusted R Square value in the Determinant Coefficient test (R-2) of 0.733 means that 73.3% of customer satisfaction variables can be explained by service quality variables and OCB-based employee behaviour. While the remaining 26.7% can be explained by other variables outside this model.Kata kunci:  Kualitas Layanan, Perilaku Karyawan, Kepuasan Konsumen

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Journal Info

Abbrev

muqoddimah

Publisher

Subject

Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmiah Muqoddimah merupakan kumpulan penelitian ilmiah tentang Ilmu Sosial, khususnya yang berhubungan dengan disiplin Ilmu Sosial, Politik, Administrasi dan Humaniora, diterbitkan oleh Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Tapanuli Selatan, tujuan pengembangan jurnal ...