<![CDATA[The objective to be achieved in this study is to determine how personal branding, satisfaction, and motivation affect the loyality of saving and loan cooperative members at KOFIPINDO unit 4 Medan Denai. The type of research used is an associative research type with a quantitative approach to determine the relationship between variables with a population of 850 people and with a number of samples used, namely 90 respondents through a questionnaire.. Based on the results of this study, it shows that: (1) personal branding (X1) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 2,316 t table 1.987, (2) satisfaction (X2) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 3.843 t table 1.987, (3) motivation (X3) has a positive influence on loyality (Y) as evidenced by the calculated t value of 9.053 t table 1.987, (4) the existence of a significant influence simultaneously between personal branding, satisfaction, and motivation on loyality can be seen through the calculated f table where the value is 100.388 6.163.]]>
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