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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Management and Business Innovations Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Economics, Business and Management Science Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Mumtaz : Jurnal Ekonomi dan Bisnis Islam Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal EKSPLOLHUM
Finta Aramita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH PANDEMI COVID-19 TERHADAP KELANGSUNGAN UMKM STUDI PADA KABUPATEN LANGKAT Finta Aramita
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 01 (2021): September
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i01.77

Abstract

Pandemi COVID-19 memberikan pengaruh terhadap ekonomi, sosial, dan politik tidak saja negara-negara besar akan tetapi hampir seluruh negara di dunia. Rasanya tidak ada satu negarapun yang tidak terdampak pandemic COVID-19 saat ini. Indonesia adalah salah satu negara yang terdampak terutama pada sisi ekonomi. Indonesia yang didominasi oleh Usaha Mikro, kecil,dan Menengah (UMKM) perlu memberikan perhatian khusus terhadap sector ini karena kontribusi UMKM terhadap pereknomian nasional yang cukup besar. Berdasarkan fenomena tersebut penelitian ini bertujuan untuk mengetahui pengaruh pandemic COVID-19 terhadap kelangsungan UMKM pada Kabupaten Langkat. Jenis penelitian ini adalah penelitian kuantitatif. Populasi adalah para pelaku UMKM di Kabupaten Karo sebanyak 55 orang dari bidang usaha yang berbeda. Teknik analisis data pada penelitian ini adalah teknik analisis regresi linier sederhana. Data pada penelitian ini bersumber dari data primer dan data sekunder dan proses pengumpulan data menggunakan wawancara dan kuesioner. Dari hasil penelitian diperoleh Pandemi COVID-19 berpengaruh positif signifikan terhadap kelangsungan UMKM pada Kabupaen Langkat. Dimana positif ditunjukkan dengan nilai 0,966 dan signifikan ditunjukkan dengan nilai 0.001.
THE EFFECTIVENESS OF ENTREPRENEURIAL SPIRIT VALUES AGAINST SUCCESS AT UD. SIMPANG JODOH TEMBUNG PERCUT SEI TUAN Finta Aramita; Dahrul Siregar; Agus Salim Harahap; Baginda Harahap
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to evaluate the impact of entrepreneurial spirit on business success in UMKM UD. Simpang Jodoh Tembung Percut Sei Tuan, exploratory research was the method employed in this study, and a Likert scale was used to measure the variables. A questionnaire, interviews, and research documents that must be completed make up the data collection methodology. UD. Simpang Jodoh Tembung Percut Sei Tuan is the population being studied. The saturated sampling technique, also known as the census, was used to conduct 40 UMKM Sampling in total. 40 participants made up the study's relatively small population. Using SPSS version 23 software, data processing including descriptive analysis, hypothesis testing, and multiple regression analysis was done. The findings demonstrated that the factor effectiveness of the value of the entrepreneurial spirit on the success of a business has a positive and significant effect partially or simultaneously in UMKM UD. Simpang Jodoh Tembung Percut Sei Tuan.
The Influence of Customer Bonding and Customer Experience on Customer Loyalty of NR Shampoo, Medan Sunggal District (Case Study at PT. Ikapharmindo Putramas) Finta Aramita
ProBisnis : Jurnal Manajemen Vol. 14 No. 1 (2023): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i1.88

Abstract

The purpose of this study was to determine and analyze the effect of customer bonding and customer experience on customer loyalty of Shampoo NR at districts of medan sunggal (student case study of PT. Ikapharmindo Putramas Medan)’’. The research method used was exploratory research, where the variables were measured using a Likert scale. Methods of data collection is done by interview (interview), with a list of questions (questionnaire). The population in this study were all NR Shampoo customers totaling 57 people. Sampling with the saturated sampling method or better known as the census. In this study, the population was relatively small, as many as 57 people. Data processing using SPSS version 23 software, with descriptive analysis and hypothesis testing with multiple regression analysis. The results showed that: (1) partially customer bonding variables affect customer loyalty NR Shampoo at PT. Ikapharmindo Putramas Medan sunggal ; (2) partially customer experience variables affect customer loyalty NR Shampoo at PT. Ikapharmindo Putramas Medan sunggal; (3) Simultaneously there is a positive and significant influence between the variables of customer bonding and customer experience of customer loyalty Shampoo NR at PT. Ikapharmindo Putramas Medan sunggal.
Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera Utara Silvia Berta Lia Sianipar; Haryaji Catur Putera Hasman; Finta Aramita
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.20608

Abstract

This research aims to know and analyze the influence of Halal Knowledge and Brand Awareness on the Purchasing Decision of Mixue Products in GoFood Application on students of Faculty of Agriculture, University of Muhammadiyah North Sumatra. This type of research is quantitative research with the type of data used being primary data and secondary data obtained from questionnaires. The population in this study was all students and students of the Faculty of Agriculture of the University of Muhammadiyah University of North Sumatra starting from 2019 to 2021 who are still actively studying at the University of Muhammadiyah North Sumatra who have shopped at least twice on the GoFood application. The sample in the study was 98 people. The sampling method uses nonprobability sampling methods with purposive sampling techniques and the data analysis method used is descriptive statistical analysis. The results showed that Halal Knowledge has a positive and significant effect on purchasing decisions. This is evidenced by the calculated t value of 2,799 > t table of 1,985, Brand Awareness has a positive and significant effect on purchasing decisions. This is evidenced by the t value of 2,916 > t table of 1,985, and there is a positive and significant bearing between the influence of Halal Knowledge and Brand Awareness on Purchasing Decisions. This is evidenced through the calculating F value of 8.628 > F table of 2.36.
Pengaruh Strategi Bersaing dan E-Commerce Terhadap Keberhasilan Usaha Aldino, Alfin; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4334

Abstract

The aim of this research is to analyze and test the influence of competitive strategies and e-commerce on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Medan Selayang District. This type of research is quantitative with an associative approach. The population is culinary MSMEs located and recorded in the Medan Selayang District area in 2022-2023 as many as 123 business actors. The sample was determined by purposive random sampling using the Slovin formula and obtained as many as 55 people. Data collection techniques through distributing questionnaires and documentation. The data analysis technique uses multiple linear regression analysis. The research results show the influence of competitive strategy and e-commerce on business success. Conclusion: Partial and simultaneous competitive strategy and e-commerce have a positive and significant effect on the success of MSME businesses in Medan Selayang District.
Pengaruh Lokasi dan Kelengkapan Produk Terhadap Keputusan Pembelian Konsumen di toko Sehati Jaya Nasution, Elda Marina; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4331

Abstract

This research aims to determine the influence of location and product completeness on consumer purchasing decisions at UD stores. Sehati Jaya. This type of research is quantitative. The data used is questionnaire data and analysis using SPSS 25. The population in this research is UD Shop visitors. Sehati Jaya. The sampling technique used is non-probability sampling and accidental sampling using the hair formula because the population is not yet known with certainty and suggests that the minimum sample size be 5-10 times the indicator variable. Based on the results of this research, it shows that partially the influence of location (X1) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya. The influence of product completeness (X2) has a positive and significant effect on consumer purchasing decisions at UD stores. Sehati Jaya.
Pengaruh Sosial Media, E Word of Mouth dan Harga Terhadap Perilaku Konsumtif Mahasiswa UIN Sumatera Utara Finta Aramita; Aldasari, Tita Aldasari; Muhammad Arif; Nuri Aslami
Mumtaz: Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2024): Juli 2024
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/mumtaz.v3i2.847

Abstract

Konsumen kini dapat mengakses dan mengomunikasikan informasi berkat media sosial, yang merupakan revolusi media. Maraknya media sosial telah memberikan dampak yang signifikan terhadap perilaku dan cara berpikir konsumen saat berbelanja. Tujuan penelitian ini adalah untuk mengetahui bagaimana harga, promosi dari mulut ke mulut, dan media sosial memengaruhi keputusan pembelian mahasiswa UIN Sumatera Utara (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam). Penelitian ini menggunakan metodologi kuantitatif. Pengumpulan informasi dilakukan dengan kuesioner kepada 100 responden. Suatu variabel dikatakan kuantitatif jika nilainya dapat dinyatakan secara numerik atau kuantitatif. Pengaruh media sosial terhadap perilaku konsumen ditunjukkan dengan koefisien regresi variabel yang positif, yaitu sebesar 0,201 (20,1%), nilai word of mouth sebesar 0,120 (12,0%), dan harga sebesar 0,242 (24,2%). Nilai-nilai tersebut semuanya berkorelasi erat dengan perilaku konsumen mahasiswa UINSU. Nilai signifikansinya adalah 0,000 dan F hitungnya adalah 12,629 menurut uji ANOVA. Dengan taraf signifikansi 0,000 < 0,05 untuk uji ini, maka dapat dikatakan bahwa harga, word of mouth, dan media sosial secara bersama-sama dan sendiri-sendiri memiliki pengaruh terhadap keputusan pembelian mahasiswa Fakultas Ekonomi dan Bisnis Islam UINSU.
Pengaruh Experiential Marketing dan Service Quality terhadap Customer Satisfaction pada Konsumen Pasar Petisah di Kecamatan Medan Petisah Sianipar, Jayanti; Meutia, Riza Fanny; Aramita, Finta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23835

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing dan Service Quality terhadap Customer Satisfaction di pasar Petisah Medan. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan teknik non probability sampling dengan pendekatan accidental sampling . Penentuan jumlah sampel dalam penelitian ini menggunakan rumus Slovin. Dalam penelitian ini sampel berjumlah 114 orang. Pengumpulan data dilakukan dengan cara menyebar kuesioner secara offline yaitu dengan cara membagikan kertas kuesioner kepada responden secara langsung. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji instrumen, uji asusmsi klasik, uji analisis linear berganda, dan uji hipotesis yang masing-masing pengujian dijalanakan menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa secara simultan experiential marketing dan Service Quality berpengaruh terhadap Customer Satisfaction. Hasil penelitian secara parsial menunjukkan bahwa experiential marketing dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction pada konsumen pasar Petisah di Kecamatan Medan Petisah.
Pengaruh Perilaku Kewirausahaan dan Lingkungan Keluarga Terhadap Keberhasilan Usaha Kuliner Kecamatan Medan Johor Tambunan, Kezia Emmayanti; Aramita, Finta
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13271152

Abstract

The purpose of this study was to determine whether entrepreneurial behavior has a significant effect on business success, to determine whether the family environment has a significant effect on business success and to determine whether entrepreneurial behavior and family environment have a significant effect on the success of culinary businesses in Medan Johor District. The population in this study was 47 culinary MSMEs in Medan Johor District. The sample in the study was 47 culinary MSMEs in Medan Johor District which was carried out using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results of the study showed that there was an influence of entrepreneurial behavior on business success, there was an influence of the family environment on business success and there was an influence of entrepreneurial behavior and family environment on business success in MSMEs in Medan Johor District.
Pengaruh Personal Branding, Kepuasan, dan Motivasi Terhadap Loyalitas Anggota Koperasai Simpan Pinjam di KOFIPINDO Unit 4 Medan Denai Lawolo, Licerman; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5138

Abstract

The objective to be achieved in this study is to determine how personal branding, satisfaction, and motivation affect the loyality of saving and loan cooperative members at KOFIPINDO unit 4 Medan Denai. The type of research used is an associative research type with a quantitative approach to determine the relationship between variables with a population of 850 people and with a number of samples used, namely 90 respondents through a questionnaire.. Based on the results of this study, it shows that: (1) personal branding (X1) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 2,316 t table 1.987, (2) satisfaction (X2) has a positive and significant influence on loyality (Y) as evidenced by the calculated t value of 3.843 t table 1.987, (3) motivation (X3) has a positive influence on loyality (Y) as evidenced by the calculated t value of 9.053 t table 1.987, (4) the existence of a significant influence simultaneously between personal branding, satisfaction, and motivation on loyality can be seen through the calculated f table where the value is 100.388 6.163.
Co-Authors Agnelisa Fegyola Pinem Agus Salim Harahap Akbar, Agasi Akman Daulay Aldasari, Tita Aldasari Aldino, Alfin Alfifto Arrazia, Zia Baginda Harahap Cici Rayani Sitorus Dahrul Siregar Desy Astrid Anindya Eka Dewi Setia Tarigan Fauzan, Nabil Fitriani Tobing Gaol, Junior Lumban Hartono Hartono Haryaji Catur Putera Hasman Hesti Sabrina Indawati Lestari Jirwanto, Henry Kharisma, Fitriah Lawolo, Licerman Lestari, Indahwati Marsela, Nia Mentari, Nabilla Mey Wiliana Hotmauli Sitorus Muhammad Afif Muhammad Arif Muhammad Khahfi Zuhanda Muhammad Yamin Siregar Muthya Rahmi Darmansyah Nasrullah Hidayat, Nasrullah Nasution, Elda Marina Nindya Yunita Nst, Amrin Mulia Utama Nuri Aslami Pasaribu, Tiara Hotria Rahman, Sayuti Retna Siregar Ridoi Nanda Sinaga Riza Fanny Meutia Salqaura, Siti Alhamra Salsabillah, Ayu Hanna Sianipar, Jayanti Silvia Berta Lia Sianipar Sipahutar, Anzelia Safira Sirait, Necia Ribka Siti Aisyah Sitorus, Agnes suswati suswati Tambunan, Kezia Emmayanti Tarigan, Desi Pitria Br Trg, Eka Dewi Setia Wansuryani Wily Julitawaty, Wily