International Journal of Tourism and Hospitality in Asia Pasific
Vol 5, No 3 (2022): October 2022

Factors Affecting Customer Satisfaction at J&T Express in Malaysia

Sin, Liem Gai (Unknown)
Leong, Joon Weng (Unknown)
Lee, Shu Jie (Unknown)
Lee, Wei Keat (Unknown)
Lee, Zhi Qing (Unknown)



Article Info

Publish Date
20 Oct 2022

Abstract

This JT Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, and others have chosen JT Express as one of their logistic partners. This research provides consumers' evaluation of every detail of JT Express' operations and how the company improves and maintains those evaluations. The research examines how customer satisfaction is influenced by price, convenience, service quality, and safety. We applied SPSS to test hypotheses with a sample size of 150 customers. The online survey was carried out through Google Forms. The findings revealed that customer satisfaction was strongly influenced by service quality, safety, and price when using JT Express. Keywords: Convenience, Customer Satisfaction, JT Express, Price, Safety, Service Quality.

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Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...