International Journal of Tourism and Hospitality in Asia Pasific
Vol 5, No 2 (2022): June 2022

Consumers’ Satisfaction Toward McDonald’s during Covid-19 Pandemic in Malaysia

Nabilah, Nur Ain (Unknown)
Atiqah, Nur Alyaa (Unknown)
Najwa, Nur Alia (Unknown)
Zulaika, Nur Aliah (Unknown)
Kasih, Julia (Unknown)



Article Info

Publish Date
18 Jun 2022

Abstract

The purpose of this research was to find out the consumers’ satisfaction towards McDonald’s during the Covid-19 Pandemic in Malaysia based on their service through dine-in, drive-thru, McDonald’s delivery, application, staff, and the food that McDonald’s served to customers. The majority of the information for this study came from the internet. To gain a better knowledge of the study's issue, we looked at a variety of literature reviews, publications, websites, online journals, and paper analyses. As a result, the majority of the customers were satisfied when they dined at McDonald’s because of the environment and the good service from the staff. Most of them are also satisfied using the drive-thru and the delivery that has been provided by McDonald’s because both of them were convenient to use especially during pandemic. Customers are also satisfied using McDonald’s application because there are plenty of offers from McDonald’s for the user. Because of the minority of customers who are dissatisfied with the delivery that have been provided from McDonald’s, the strategy to overcome this problem is to increase the number of delivery points nationwide and make more social media engagement to improve the way how to promote McDonald’s in the future.  Keywords: Convenient, Covid-19, Customers, Environment, Satisfaction,  Social Media.

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Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...