Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora

Konten Iklan Media Sosial PT Adnyana International Development Dalam Meningkatkan Engagement

Hammamiardi, Helmi Aji (Unknown)
Soraya, Iin (Unknown)
Ekowati, Sari (Unknown)

Article Info

Publish Date
14 Oct 2024

Abstract

PT Adnyana International Development, which is one of the property developers in Bali, is trying to reach customers and audiences by engaging in activities on social media. In that effort they also advertise on social media so that they can reach a wider audience. In addition to creating attractive advertisement content can increase engagement on their social media from the results of the advertisements run. The objective of this research is to understand and describe the content of PT Adnyana International Development's social media advertisements in enhancing engagement. This research uses a qualitative descriptive research method. This research aims to determine the results of the social media advertising content of PT Adnyana International Development that can enhance engagement.

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Journal Info
Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Website

Abbrev

almikraj

Publisher

Institut Agama Islam Sunan Giri Ponorogo

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Al-Mikraj: Jurnal Kajian Islam dan Humaniora Indonesia. Jurnal ini membahas tentang Studi Islam dan Humaniora. Kajian Islam memiliki ruang lingkup kajian yang cukup luas secara sistematis dan terintegrasi untuk mengetahui, memahami dan menganalisis secara mendalam hal-hal yang berkaitan dengan ...