Jurnal Ilmiah Manajemen Kesatuan
Vol. 12 No. 6 (2024): JIMKES Edisi November 2024

The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction

Sumarni, Iseu (Unknown)
Baskara, Ika (Unknown)
Fadli, Jul Aidil (Unknown)



Article Info

Publish Date
20 Nov 2024

Abstract

This study aims to determine how service quality and destination image affect revisit intention by considering satisfaction as mediation. This research uses quantitative methods, with data collection techniques in the form of surveys, by distributing questionnaires to respondents online. This study successfully collected a sample of 100 respondents and analyzed using Structural Equation Modeling (SEM) with a variant or component-based approach with Partial Least Square (PLS). The results prove that all relationships have a positive effect, including the mediating role of tourist satisfaction in the indirect effect between service quality and revisit intention and the mediating role of tourist satisfaction in the indirect effect between destination image and revisit intention. This managerial implication can be used as a reference material to increase the intention to visit again by creating a marketing strategy, implementing several new policies, to optimize the role of satisfaction as a mediator so that tourism managers can maintain quality service, and a pleasant experience through destination image, according to what consumers want and expect. Keywords: Image Destination, Revisit Intention, Service Quality, Tourist Satisfaction.

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Journal Info

Abbrev

jimkes

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI ...