Article Per Year (5 Year)
p-Index From 2020 - 2025
2.403
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic Jurnal Ilmiah Manajemen Kesatuan Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION MES Management Journal International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ International Journal of Economics, Management and Accounting
Baskara, Ika
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
The Role of Employee Multitasking Mediation in the Relationship Between High Performance Work Systems, Employee Performance and Compensation An Nisa, Milenia; Baskara, Ika
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.826

Abstract

A study has shown that there may be a gap in the mediating role of employee multitasking in the relationship between high-performance work systems, employee performance and compensation. Data from target employees was collected using a Google Form questionnaire. A total of 112 employee representatives from companies at PT Bina Karya Prima in the Jakarta and Bekasi areas, Indonesia took part in this research, the sample was selected using the purposive sampling method. The author used the SMART-PLS Structural Equation Model (SEM) to test the research model, and carried out validity and reliability tests using SPSS factor analysis. The findings of this research reveal that employee multitasking has a positive and significant effect on high-performance work systems and employee performance. Finally, there is a control variable, namely compensation. Compensation has a positive and significant effect on high-performance work systems and employee performance. Finally, we found that employee multitasking mediates the positive and significant relationship between high-performance work systems, employee performance and the relationship between high-performance work systems and employee performance on compensation control variables. To unlock the mystery surrounding the relationship between high-performance work systems and employee performance, this research includes the mediating role of employee multitasking and develops a new theoretical framework, namely compensation.
The Effect of Work Environment and Work Discipline on Employee Performance Through Motivation Fauziah, Sofi Idianti; Baskara, Ika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of human resources depends on employees' ability to plan, manage and produce useful contributions to achieve company goals. This research aims to determine the influence of the work environment and work discipline on employee performance which is moderated by motivation. This research was conducted at PT Persada Gading Elok using a questionnaire and distributed to 100 employees with saturated sampling. Data analysis uses smartPLS 3.2.9 and this research method uses Structural Equation Modeling (SEM) so that the research results are known to have a direct influence on the work environment on employee performance, and work discipline influences employee performance, and motivation influences employee performance, while motivation moderates the work environment on employee performance and motivation moderates work discipline on employee performance. This research has implications for organizations to play a big role in providing welfare for their employees so that their performance is more optimal and the company progresses.
The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products Fatrisia, Mixilia Embun; Witjaksono, Beny; Yudistria, Yuyus; Baskara, Ika
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2794

Abstract

Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior
The Impact Of Motivational Factors And Task-Related Behavior On Employee Performance Dewiana, Dewiana; Baskara, Ika; Hafidz, Gilang Pratama
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2806

Abstract

This study aims to examine the influence of intrinsic and extrinsic motivation on employee task-related behavior and performance at PT. Admiral Lines. The background of this study is the instability of employee performance, so a study was conducted to determine the dominant motivational factors that influence employee task-related behavior and performance. The population of this study were employees of PT. Admiral Lines, with samples taken using purposive sampling techniques totaling at least 85 respondents. This study used a quantitative method with the Structural Equation Modeling - Partial Least Square (PLS-SEM) approach. The results of the study showed that intrinsic motivation has a positive influence on task-related behavior, but does not have a positive effect on employee performance. Conversely, extrinsic motivation has been shown to have a positive influence on employee task-related behavior and performance. In addition, task-related behavior also plays a significant mediation role in the relationship between motivation (intrinsic and extrinsic) and employee performance. These findings indicate that in order to improve employee performance, companies need to pay attention to motivational factors, especially extrinsic motivation, such as financial rewards and incentives, which have proven effective in influencing employee performance. After conducting the study, the researcher suggested expanding the population to the branches of PT. Admiral Lines which are located in other regions in Indonesia, in order to represent more answers from PT. Admiral Lines employees throughout Indonesia. In addition That way, you can add other supporting variables to measure employee performance such as job satisfaction and employee engagement or other relevant variables as research innovations. Keywords : intrinsic motivation, extrinsic motivation, task-related behavior, employee performance
The Effect Of Service Quality And Destination Image On Return Visit Intention Through Tourist Satisfaction Sumarni, Iseu; Baskara, Ika; Fadli, Jul Aidil
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2861

Abstract

This study aims to determine how service quality and destination image affect revisit intention by considering satisfaction as mediation. This research uses quantitative methods, with data collection techniques in the form of surveys, by distributing questionnaires to respondents online. This study successfully collected a sample of 100 respondents and analyzed using Structural Equation Modeling (SEM) with a variant or component-based approach with Partial Least Square (PLS). The results prove that all relationships have a positive effect, including the mediating role of tourist satisfaction in the indirect effect between service quality and revisit intention and the mediating role of tourist satisfaction in the indirect effect between destination image and revisit intention. This managerial implication can be used as a reference material to increase the intention to visit again by creating a marketing strategy, implementing several new policies, to optimize the role of satisfaction as a mediator so that tourism managers can maintain quality service, and a pleasant experience through destination image, according to what consumers want and expect. Keywords: Image Destination, Revisit Intention, Service Quality, Tourist Satisfaction.
The Role of Electronic Word of Mouth in Mediating the Influence of Social Media on Brand Image and Brand Trust Evelyn, Patriciaa; Arief, Muhammad; Baskara, Ika
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1315

Abstract

The rapid development of technology and information currently encourages coffee shop entrepreneurs to utilize social media as a marketing platform, especially through electronic word of mouth (E-WOM), in conveying information about their products and business premises. An effective viral marketing strategy through social media plays an important role in building a brand image that can influence brand trust. This study aims to analyze the influence of social media, E-WOM, and brand image on increasing brand trust. This study was conducted in Bekasi with a descriptive causality research design, using a quantitative approach and purposive sampling technique. The research data were collected from 175 respondents targeting active Instagram users as the general population and Kopi Tuku lovers in Bekasi as the specific population. The conceptual model analysis was conducted using Path Analysis using the Statistical Package for the Social Sciences (SPSS). The results showed that social media significantly increased E-WOM and brand image. E-WOM was proven to increase brand image and brand trust, while brand image also directly increased brand trust. In addition, social media has a positive influence on brand image and brand trust through E-WOM mediation. This study provides an important contribution for coffee shop entrepreneurs in developing social media-based marketing strategies. By utilizing E-WOM and building a strong brand image, business actors can increase brand trust, which ultimately encourages interest in purchasing products and visits to business premises.
Pengaruh Customer Orientation, Brand Comitment, Brand Risk Terhadap Brand Loyalty Pada Merek Bumi Susu Di Bogor Istianti, Nela Tri; Baskara, Ika
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.8577

Abstract

Tujuan penelitian ini dilakukan untuk mengetahui pengaruh antar orientasi pelanggan dengan loyalitas merek melalui mediasi brand risk dan brand commitment. Metode kuantitatif dengan menggunakan objek susu sapi dan sampel 109 orang di Bogor. Populasi yang dicakup meliputi konsumen Bumi Susu yang berada di kota/kabupaten Bogor dengan sampel orang 17-50 tahun yang mengkosumsi rutin 1 minggu sekali. Teknik pengambilan sampel yang digunakan yaitu non probalility sampling dengan mengambil purposive sampel. Pengolahan data dilakukan dengan metode Structural Equation Modeling (SEM) untuk mengatahui direct effect dari hubungan customer orientatin dengan brand loyalty dan indirect effect dengan melihat hubungan customer orientation dengan brand loyalty melaui mediasi brand risk dan brand commitment. Hasil penelitian ini menunjukan hubungan yang tidak signifikan antara customer orientation dengan brand loyalty tetapi dilakukan mediasi brand risk dan brand commitment untuk menghubungkan customer orientation dengan brand loyalty. Hubungan tidak langsung dengan mediasi tersebut berpengaruh positif dan signifikan. Penelitian ini mempunyai implikasi manajerial untuk usaha mempertimbangkan brand risk dan brand commitment yang dapat mempengaruhi brand loyalty sehingga perusahaan dapat bertahan dalam persaingan usaha. Brand loyalty adalah salah satu faktor yang mempengaruhi pembelian berulang yang akan mempengaruhi penjualan.   
ROADMAP TATA KELOLA UMKM DAN PENCIPTAAN PRODUK UNGGULAN PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Wuryan, Sophiyanto; Nizarlie, Eriene Iranie; Djuarni, Wenny; Baskara, Ika; Sundoro, Aries
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1608

Abstract

The purpose of this community service activity is so that UMKM actors in warnasari village, bandung regency can improve their insight and performance through good governance and how to create superior products.roadmaps are important management tools to improve efficiency, identify opportunities, and direct innovation systematically. Before creating and developing products, business actors need to find out first what is needed, loke or sought by consumers. As an effort to strengthen UMKM efforts in empowering individuals, groups and communities to improve shared welfare. The methods used in this activity are through counseling, training, and mentoring through presentations of materials delivered by the PkM team. This activity is also expected to have a positive impact on UMKM actors and can contribute to economic development.
The Effect of Compensation, Transformational Leadership on Work Engagement by Mediating the Behavior of Organizational Citizens in Insurance Broker Companies Kacaribu, Hendri; Baskara, Ika
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 8 (2024): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i8.91

Abstract

This study examines the factors that influence Work engagement in the insurance brokerage industry in Indonesia, where Compensation, transformational leadership are the independent variables, while Organizational Citizen Behavior is the mediation. The sample used was 360 respondents, collected through a questionnaire and measured with a 1-5 Linkert scale and analyzed using Structural Equation Modeling (SEM). This study found that Compensation, transformational leadership has a positive effect on Organizational Citizen Behavior in insurance brokerage companies, while Compensation, transformational leadership has a positive effect on Work engagement in insurance brokerage companies. Organizational Citizen Behavior also influences work engagement in insurance brokerage companies. In addition, this study also shows the results of the influence of Organizational Citizen Behavior mediation on the positive relationship of Compensation, transformational leadership on Work engagement in insurance brokerage companies. For future researchers, it is expected to add other factors that influence work engagement as well as industry and other analysis in order to add research insight. This research has implications for insurance brokerage companies to consider Compensation, transformational leadership, Organizational Citizen Behavior in order to be able to increase work engagement so that insurance brokerage company goals can be achieved effectively and well as expected. In addition, it is necessary to examine in more detail the relationship between Organizational Citizen Behavior and Work engagement in insurance brokerage companies in Indonesia.
The Influence of Social Media Marketing on Purchase Intent: The Role of Mediation Brand Image and Brand Trust on The Brand of Sunscreen Valorie Yang Cen, Ronald; Nurlaela, Siti; Anindita, Rina; Baskara, Ika
Devotion : Journal of Research and Community Service Vol. 6 No. 9 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i9.25523

Abstract

The growing awareness of skin care has led to the rise of many sunscreen brands, especially in tropical countries like Indonesia, making it vital to understand factors affecting consumer purchase intent through digital marketing strategies. This research analyzes the influence of social media marketing on purchase intention, directly and through the mediating roles of brand image and brand trust. Using a quantitative method, an online questionnaire was distributed to 124 active TikTok users who had seen promotions of Unitary sunscreen on the platform. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS–SEM) with SmartPLS4 software. Results show that social media marketing via TikTok significantly strengthens brand image and brand trust in Unitary sunscreen. Creative, consistent, and lifestyle-relevant promotions help form positive perceptions and increase consumer confidence in product quality, driving purchase intent. The findings also reveal that direct calls to purchase are less effective without a strong brand image and brand trust. Therefore, digital promotion success depends on the brand’s ability to build emotional connections with consumers. This research contributes theoretically to digital marketing literature and offers practical implications for skincare industry players aiming to design more effective and targeted promotional strategies. It underscores the critical role of social media marketing in shaping consumer behavior through brand image and brand trust, especially in competitive markets like sunscreen products.
Co-Authors Adini Putri, Aisyah Agustiningsih, Wulandari An Nisa, Milenia Arief, Muhammad Baskara, Puspita Chairun Nisa Baskara, Unggul Kustiawan Dewiana, Dewiana Djuarni, Wenny Eny Purwaningsih, Eny Evelyn, Patriciaa Fadli, Jul Aidil Fatrisia, Mixilia Embun Fauziah, Sofi Idianti Hafidz, Gilang Pratama Istianti, Nela Tri Kacaribu, Hendri Kusumaningsih, Dila Menik Indrati Nizarlie, Eriene Iranie Rahman, Andri Ali Rina Anindita Said, Umar Siti Nurlaela Sophiyanto wuryan Sumarni, Iseu Sundoro, Aries Valorie Yang Cen, Ronald Witjaksono, Beny Yudistria, Yuyus