<![CDATA[This research aims to gain new knowledge and analyze the influence of social media marketing, customer engagement, and electronic word-of-mouth (e-WOM) on re-purchase intention. This type of research uses quantitative research with a survey approach. The population in this research are consumers found in Makassar Café Coffee Institute. The sampling technique uses purposive sampling with a total of 125 respondents. Data collection was carried out by distributing questionnaires directly and distributing Google forms to customers. The analysis technique used is Smart PLS 3.0 Software.Results show that: (1) Social Media Marketing has a negative but not significant influence on Re-Purchase Intention; (2) Customer Engagement has a positive and significant effect on Re-Puchase Intention; (3) e-Wom has a positive but not significant effect on Re-Puchase Intention.]]>
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