Jurnal Akuntansi Dan Manajemen
Vol 35 No 3 (2024): JAM Vol 35 No 3 Desember 2024

PENGARUH PENGALAMAN KONSUMEN, KUALITAS LAYANAN, DAN PERSEPSI NILAI TERDAHAP NIAT PEMBELIAN KEMBALI KONSUMEN SHOPEE DI DAERAH ISTIMEWA YOGYAKARTA

Asser Trio Simanjuntak (Unknown)
Rudy Badrudin (Unknown)



Article Info

Publish Date
30 Dec 2024

Abstract

This research aims to test and analyze the influence of consumer experience, service quality, and perceived value on repurchase intentions among Shopee application users. The sampling method used was purposive sampling, with data collection carried out through questionnaires filled out by 70 respondents. The research results show that the three hypotheses are supported and have a positive effect on repurchase intentions. The first hypothesis (H1) which states that consumer experience is positively related to repurchase intentions is supported by a beta value of 0.213 and a significance of 0.022, which is smaller than the standard 0.05. The second hypothesis (H2) which states that service quality is positively related to repurchase intentions is supported with a beta value of 0.538 and a significance of 0.000, indicating a very strong and significant relationship. The third hypothesis (H3) which states that perceived value is positively related to repurchase intention is supported by a beta value of 0.243 and a significance of 0.004, indicating a significant positive relationship between the variables tested.

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Journal Info

Abbrev

jam

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi dan Manajemen is an Economic, Management, and Accounting Journal published by the Sekolah Tinggi Ilmu Ekonomi Yayasan Keluarga Pahlawan Negara as a medium to study various phenomena or problems as well as the results of research related to Economics, Management, and Accounting in a ...