Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 2 No 2 (2024): Oktober - Desember

Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang

Ilham Saputra (Unknown)
Wela Purnamasari (Unknown)
Silfia Nabila Ramadani (Unknown)
Sularno (Unknown)
Novadilastri (Unknown)

Article Info

Publish Date
19 Oct 2024

Abstract

This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.

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Journal Info
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Website

Abbrev

jipm

Publisher

CV ITTC Indonesia

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...