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All Journal Jurnal Kajian Pariwisata dan Perhotelan Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Novadilastri
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Motivasi Wisatawan Berkunjung Pada Objek Wisata Pantai Ujung Batu Kota Padang Monalisa; Riesa, Rafidola Mareta; Novadilastri
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 1 (2023): Mei-Agus 2023
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i1.92

Abstract

Indonesian tourism which has many tourist destinations makes foreign tourists and domestic tourists have the motivation to visit them. One of the cities that is a tourist destination for visiting is the city of Padang with one of the attractions, namely the Ujung Batu Beach tourist attraction. This study discusses the motivation of tourists to visit the Ujung Batu Beach tourist attraction in Padang City. The sampling technique used is accidental sampling. The data collection method was carried out by means of a questionnaire which was distributed online via the Google form. The data analysis method used is descriptive quantitative using interval scale. The results showed that the motivation of tourists to visit Ujung Batu Beach, Padang City consisted of 1) Motivation to relate to other people was in the Very Good category, followed by 2) Motivation to meet physical needs was classified as a good category 3) Motivation to know culture was classified as a good category and 4 ) Motivation to obtain status and prestige are both in the good category.
Pengembangan Blog sebagai Media Pemasaran untuk UMKM Laundry Dua Putri Reghina Syakhila; Della DelfiYanti; Nafisah Altin; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the importance of online marketing for micro, small, and medium enterprises (MSMEs) in the digital era, focusing on Laundry Dua Putri in Padang City. The research employs interview methods to gather information from the business owner. The findings indicate that Laundry Dua Putri has significant potential to meet laundry service demands but has not fully utilized digital platforms. By developing a blog as a marketing medium, it is hoped that this MSME can enhance its visibility and competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities for students of the Business Administration Program, aimed at providing practical experience in website design.
Perancangan Web Blogger sebagai Media Promosi pada UMKM Prima Catra Mia Nurlita; Natasya Felisha; Novi Ardi Winata; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research discusses the importance of online marketing for micro, small and medium enterprises (MSMEs) in the digital era, with a focus on Prima Catra MSMEs in Padang City. In this research, the interview method was used to collect information from business owners. The results show that Prima Catra has great potential in meeting printing service needs, but has not yet utilized the digital platform optimally. By developing blogs as promotional media, it is hoped that these MSMEs can increase their competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities of Business Administration Study Program students, which aims to provide practical experience in designing websites.
Perancangan Dan Pembuatan Website Bloger Pada UMKM Bengke Paruik Adinda Vania; M.Harif Ramadhan; Novita Ramadhani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has had a significant impact on various aspects of life, including how to do business. One trend that is becoming increasingly prominent is the digitalization of small and medium enterprises (MSMEs), especially in the marketing sector. Among various digital tools, blogs are one medium that has great potential in supporting digital marketing strategies. Blogs allow companies to present in-depth information, build brand image, and attract consumer attention through relevant and useful content. Food MSMEs, one of the sectors that continues to grow in Indonesia, require the right marketing strategy to compete in an increasingly competitive market. One of the MSMEs that has great potential is "Bengke Paruik", which operates in the field of traditional regional culinary specialties. This website not only functions as an online storefront, but also as a medium for sharing information about the products presented. Thus, it is hoped that the blog can become a communication bridge between "Bengke Paruik" and consumers, while increasing customer awareness and loyalty
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.
Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Perancangan Website UMKM “Majoneko” Sebagai Media PromosiMelalui Aplikasi Blogger Tarishah Indah Ashira; Rahmawati Zamri; Muhammad Faridz Azizi; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study seeks to investigate the viral phenomenon of snack foods like mochi and fruit sando within the context of culinary micro, small, and medium enterprises (MSMEs). By conducting case studies and analyzing social media data, this research aims to pinpoint the specific factors contributing to their viral nature, such as innovative flavors, visually appealing presentations, and effective digital marketing tactics. Furthermore, the study delves into the implications of virality on the growth of MSMEs and the evolving snacking habits of consumers.
Pemanfaatan Website sebagai Alat Digital Marketing untuk UMKM Laundry Putri di Kota Padang Asyih Zatayu; Faisal; Fausiah Yasmin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the use of blogs as a digital marketing strategy for Putri Laundry MSMEs in Padang City. Using a descriptive qualitative approach, this study involves direct observation and in-depth interviews to analyze the implementation of blogs in increasing online visibility, expanding market reach, and increasing interaction with customers. The results show that the owner of Putri Laundry is interested in utilizing blogs as a platform to provide service information, publish promotions, and share clothing care tips. Blog development process, from design to implementation.
Pemanfaatan Blog Sebagai Media Digital Marketing Untuk Meningkatkan Branding dan Promosi UMKM AR_FLORIST Diera Digital Ningrum, Nurmah; Nada Alifia; Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has created new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets and enhance competitiveness. AR_FLORIST is an MSME engaged in the floral board service sector, established in July 2025 in Padang City by owner Loli Ferbrina. The products offered include rustic floral boards and flowerbox boards with various themes tailored to customer requests. This study aims to analyze the utilization of blogs as a digital marketing medium to enhance the branding and promotion of AR_FLORIST. The research employed a descriptive qualitative approach through observation, interviews, and documentation. The results show that blogs can increase brand awareness, strengthen business image, and broaden promotional reach through creative content. Therefore, blogs serve as a strategic tool in supporting digital marketing for AR_FLORIST amid today’s competitive business environment.
Pengembangan Pemasaran Digital Marketing UMKM Odading 99 Berbasis Website Di Kota Padang Lucia Septi Arvi; Habibah; Selpanik maharani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

kegiatan Project Base Learning ini merupakan kegiatan tim Mahasiswa Politeknik Negeri Padang untuk melakukan project base learning terhadap UMKM 99 Odading. Sehingga tujuan dari kegiatan project kepada UMKM ini adalah memberikan pemahaman dan pelatihan pelaku kepada UMKM dalam menggunakan media sosial sebagai strategi pemasaran digital guna memperkenalkan produk ke konsumen yang lebih luas. Metode yang digunakan dalam kegiatan ini adalah Assets Bassed Community Development (ABCD) yaitu model pendekatan dalam pengembangan masyarakat. Luaran yang dihasilkan dari kegiatan PBL ini adalah pelaku usaha yang mengenali dan terampil melakukan pemasaran melalui media sosial. Kata kunci: Digital Marketing, UMKM
Co-Authors Adinda Vania Asyih Zatayu Della DelfiYanti Faisal Fausiah Yasmin Habibah Ilham Saputra Lucia Septi Arvi M.Harif Ramadhan Mia Nurlita Monalisa Muhammad Faridz Azizi Muhammad Rezha Arifin Nada Alifia Nafisah Altin Natasya Felisha Ningrum, Nurmah Novi Ardi Winata Novita Ramadhani Rahmawati Zamri Reghina Syakhila Riesa, Rafidola Mareta Selpanik maharani Silfia Nabila Ramadani Siti Husnul Afifah Thaher Stevinda Mei Yulandari Sularno Sularno Sularno, Sularno Tarishah Indah Ashira Wela Purnamasari