<![CDATA[This paper discusses strategies for using social media in the Muhammadiyah Ponorogo University Library. This strategy involves outreach through posters, banners and pamphlets uploaded to social media such as Instagram, Facebook, TikTok and WhatsApp. Social media acts as a tool for promotion, communication, and handling direct communication obstacles in libraries. Librarians can also provide feedback, suggestions, criticism and suggestions via social media, which supports efforts to improve library quality and awareness. The use of social media also helps libraries become better known in the community and facilitates the exchange of information with related agencies. Challenges related to the use of social media include difficulty adapting to technological developments and a lack of organization in the use of social media in libraries. Therefore, good communication, both through social media and writing, is considered the key to making a library friendly and comfortable.]]>
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